Linda Boff has been the Chief Marketing Officer of General Electric Company since September 2015 and has been its Vice President since May 1, 2016. She leads GE’s digital industrial marketing strategy, intensify commercial and customer impact and continue to accelerate GE’s brand. She is also responsible for driving the GE brand through innovative content, digital marketing and first-of-their-kind media partnerships. Her experience also includes CMO at NBC’s iVillage as well as key marketing roles at Citigroup, the American Museum of Natural History, Times Mirror Company and several large media and marketing agencies. She has been a Director of Dunkin' Brands Group, Inc. since May 2017. She serves on the Board of Partnership with Children, an NYC-based organization which provides social support to hard-to-reach school children. She is Vice Chair of the Ad Council and serves on the Executive Committee of the Association of National Advertisers (ANA).
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.