Alexander Jutkowitz is one of the leading evangelists for the shift in marketing and communications toward impactful, integrated content marketing and strategy. The pioneering work of GROUP SJR, which Jutkowitz co-founded, demonstrates that brands who tell their own stories innovate faster, inspire unparalleled consumer loyalty, and make durable reputational gains. Jutkowitz has more than 20 years of experience in a wide array of disciplines – from political pollster to digital architect, brand strategist to content creator. He has worked in more than 30 countries around the globe leading communication, marketing, and political campaigns for multinational corporations, not-for-profits, prominent individuals, governments, and trade associations. In addition to co-founding GROUP SJR and Truffle Pig, Jutkowitz is CEO of Hill+Knowlton Strategies in the U.S. and a board member of The Advertising Council. He is the author of The Strategic Storyteller.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.