A J Hassan
AJ Hassan was a VP at Leo Burnett, where she became an Emmy Award-Winning Creative Director for her work on the Always #LikeAGirl campaign. A leading model for purpose-driven work, #LikeAGirl challenged gender bias, and struck an emotional chord that’s captured top over 100 million views worldwide, and top honors at industry shows, including 14 Cannes Lions.
AJ’s work exemplifies the changing landscape and helps brands thrive by creating culturally driven, integrated campaigns. Other recent successes include the #EqualDreams for Esurance in advance of the landmark for Supreme Court Ruling, and her work on the award winning Mean Stinks anti-bullying campaign for Secret. She is also a member of SheRunsIt Chicago, which is dedicated to helping advance women's leadership in all facets of marketing.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.