Nicole has spent 8 years creating innovative link building campaigns to drive superior gains in rankings and traffic. As founder and lead strategist of North Star Inbound, a leading link building agency, she leads her team to excellence by combining innovative content strategies with unparalleled outreach to achieve the link building goals of startups and household brands alike. Her pay-for-performance link building model is revolutionizing an industry plagued by questionable tactics and under performance.
Nicole was also one of four plaintiffs in the Texas case that challenged the US Defense of Marriage Act that was appealed to the 5th Circuit. She currently serves as a member of the board of Equality Texas.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.