Doc Searls has worked for decades to solve business problems from the customer side, rather than by more business “solutions.” A lifelong journalist as well as a veteran of the technology marketing world, Doc is author of “The Intention Economy: When Customers Take Charge” (Harvard Business Review Press, 2012), co-author of “The Cluetrain Manifesto: The End of Business as Usual” (Basic Books, 2000, 2010). He is also Senior Editor of “Linux Journal” where he has been on the masthead for 22 years, and has been leading blogger since the last millennium. Doc directs ProjectVRM, which he created as a fellow of the Berkman Center for Internet & Society at Harvard University in 2006 and serves as a board member of Customer Commons, a nonprofit spinoff of his work with ProjectVRM. He is also a Fellow of the Center for Information Technology & Society at UC Santa Barbara. Doc runs The Searls Group, a consultancy serving companies that welcome customers operating at full agency.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.