Kristina leads the Americas Go to Market Strategy for Google's Sell Side product offering helping large partners more effectively monetize and distribute their content. Her team partners with both sales and product to drive solutions and innovation for Google's top apps, commerce, news, broadcast and search partners.
A decisive leader Kristina has a proven track record for scaling emerging products and driving change. She joined Google in 2006 to launch the Google Audio platform, the early days of programmatic radio. Google Audio was a natural fit because she started her career in radio spending over eight years in national and local advertising sales for I Heart Media (Clear Channel). At Google Kristina has worked across many verticals helping CPG, Financial Services and Auto companies build their brands digitally. Her teams executed both scaled and bespoke solutions to solve business challenges of Fortune 500 companies utilizing Google's search, display, video, social, mobile, and programmatic offering across all screens.
After the acquisition of YouTube Kristina worked on the core team building out monetization solutions and custom brand content for the platform. She was at the forefront of online live streaming in 2010 brokering the deal between YouTube, VEVO and American Express to create the award winning Unstaged music series.
A graduate of Syracuse University, Kristina has a B.A. in both Political Science and Broadcast Journalism. She is President of the Executive Board for the Newhouse 44, the heart of the Newhouse Alumni Network. Kristina is an active member of the Interactive Advertising Bureau (IAB) sitting on the founding commission for Digital Media Sales Certification. Her team has received multiple Effie and Webby Awards. An angel investor and advisor, she is passionate about helping start ups succeed. A yogi and foodie Kristina loves good wine with great company.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.