Erica Anderson

Google News Lab, Head of Immersive Storytelling

Erica Anderson works for the Google News Lab in New York City. An advisor and collaborator, she looks for ways Google can tackle big news industry challenges by experimenting with partners at the intersection of technology and storytelling. Prior to Google, Erica worked at Twitter, CBS News and MTV News in bridge-building capacities, finding ways to bring “old” and “new” media closer together. A few of Erica’s proudest professional accomplishments include helping Katie Couric to become the first major TV journalist to embrace social media, which led to Erica’s role as Twitter’s first partnerships manager for journalists. At Twitter, she became the catalyst behind major product innovations such as Dataminr for News and Twitter long codes. The latter allowed journalists to Tweet using satellite phones. Erica covered the 2008 Presidential election for MTV News as part of the network’s Choose or Lose Street Team ‘08. She has a B.A. from Indiana University’s School of Journalism.

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