Jess Barron

For over 20 years, Jess Barron has been focused on creating the best and most engaging multimedia storytelling. Throughout her career she's been a journalist, writer, blogger, editor, community manager, digital producer and head of content. Today Jess is VP and General Manager for LIVESTRONG.COM where she oversees content, social media and engineering to create a website and mobile apps that demystify healthy lifestyle choices for an audience of 29 million people worldwide. Jess lives to inspire others to take charge of their health.

Prior to LIVESTRONG.COM, Jess was the business leader of Beachbody's online subscription website. She has honed a deep understanding of the types of headlines and content that appealed to all demographics of people when she ran the team that chose the news, entertainment, sports and health articles that appeared on the front page of Yahoo, at the time the most popular site on the Internet.

Jess is a pescatarian foodie, who is passionate about protecting the environment. She is knowledgeable of the issues and committed to organics and pesticides.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]