Brad Shelton

Creative Dir
BRC Imagination Arts

Brad Shelton works with the world's leading brands and cultural institutions to help turn their story into engaging experiences that audiences love. He collaborates closely with clients’ internal marketing teams, agencies, architects and other strategic design, planning and production partners to create unique experiences that are customized to the story, brand and audience. Brad is an accomplished creative director, storyteller, writer, and director who brings creativity, leadership, business acumen and strategic direction to BRC Imagination Arts, a company that, for 37 years, has conceived, designed, and produced emotionally powerful brand home destinations, world expo pavilions and cultural attractions around the world.

Brad's projects at BRC include The Soul of Nashville at Ryman Auditorium (with Sheryl Crow, Darius Rucker, and Vince Gill), The Future of Storytelling Festival in New York City, The Bud Selig Experience for the Milwaukee Brewers, The New York Wheel, Nature Wonder World in the Netherlands, the Ravinia Music Box, Beirut Souks 360, the “Expo Axis” redevelopment of the 2010 Shanghai World Expo site, The Grand Old Opry Backstage Tour, the DreamWorks Animation Park, the Freej/Dubailand Theme Park, the Hainan Space Theme Park, and a project for Royal Caribbean Cruise Lines.

Brad is a graduate of Rhodes College and the Institute for Advanced Theater Training at Harvard University. He's also a screenwriter, with projects at NBC Universal/Working Title TV and Painted Ponies Productions, a certified club soccer coach, and a bit of a crossfit nut.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.