Sally Williams

Sally Williams is the SVP of Programming and Artist Relations for Opry Entertainment and General Manager of the Grand Ole Opry. Williams leads a team responsible for all booking, programming, artist relations, and artist collaborations across Opry Entertainment’s growing portfolio of media and entertainment assets, among them: the Grand Ole Opry, Grand Ole Opry House, Ryman Auditorium, Opry City Stage (opening 2017), Ole Red Nashville (opening 2018) and Ole Red Tishomingo (opening 2017). Additionally, she oversees the Grand Ole Opry show line-up, programming, and member relations. Williams was previously the VP of Concerts & Entertainment and General Manager of Ryman Auditorium.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]