Jill Gregory

Jill Gregory, NASCAR Senior Vice President and Chief Marketing Officer, is an accomplished industry veteran with a wealth of knowledge and world-class sports marketing experience from the client, agency and sports property perspective.

In her role, Gregory oversees an award-winning marketing department at NASCAR, to include brand marketing, content strategy and analytics and insights, among other functions.

In recent years, Gregory has steered the evolution of NASCAR’s marketing strategy to strengthen fan engagement by leading with digital and social media first. The revised approach has inspired massive, integrated marketing campaigns to promote NASCAR’s annual season launch, the DAYTONA 500, NASCAR Playoffs and other key events and initiatives.

Under her leadership, NASCAR’s content platforms have grown significantly as millions of fans consume the sport via digital and social media.

Gregory leads NASCAR’s Industry Services department and has done so since joining the sanctioning body in July 2007. In 2015, she also assumed leadership of NASCAR Marketing and is responsible for initiatives designed to reach and engage avid fans, as well as cultivate new fans among millennial, youth and Hispanic audiences.

As SVP and CMO, Gregory also oversees series marketing and in 2017 led the onboarding of Monster Energy as only the third NASCAR premier series entitlement partner in nearly 70 years.

Prior to joining NASCAR, Gregory was SVP of Motorsports Marketing for Bank of America, where she negotiated the bank’s entry into NASCAR and established sponsorship relationships with NASCAR, teams and tracks.

Gregory was selected as a winner of the annual Charlotte Business Journal “Women in Business Awards” in 2013 for her achievement in business and the community. In 2011, she was named to the inaugural class of “Game Changers: Women in Sports Business” by SportsBusiness Journal and SportsBusiness Daily — a national honor that recognizes women who bring ideas, solutions a

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