Mickey Capoferri oversees digital content and strategy for Lucasfilm’s various connected initiatives, including websites, official apps, and online marketing. His goal is to create rewarding, in-depth experiences, from video shorts to immersive campaigns, that excite fans and are worthy of the Lucasfilm name. Prior to joining Lucasfilm in 2013, he spent more than a decade producing content in the emerging interactive and web space. Most notably, as Vice President, Interactive Marketing at Paramount Pictures, he delivered digital marketing and experiential campaigns for the Transformers trilogy, Iron Man and Iron Man 2, Thor, Captain America, Cloverfield, Tropic Thunder, Rango, The Curious Case of Benjamin Button, and many more. Capoferri graduated from Texas Tech University where he spent most of his time producing video for sports, news, and whatever else he could capture.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.