Dr Patricia Devine

Dr. Patricia Devine has been a social psychology professor at UW-Madison since 1985, and is internationally recognized as an eminent expert in the scientific study of stereotyping, prejudice, and intergroup relations. The very notion of “implicit bias” or “unintentional bias” originated in her early work (Devine, 1989; cited 6083 times). Devine conceptualizes prejudice reduction as a process of "breaking the prejudice habit," which requires awareness and concern about bias and one’s own role in perpetuating bias, motivation to overcome bias, and tools to aid or guide one’s efforts to reduce bias. Whereas previous models of prejudice suggested that prospects for true change were dim, Devine’s model offers encouraging prospects for true reductions in prejudice.

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