Joy Schoffler

Joy Schoffler serves as Chief Strategy Officer for Casoro Capital and is responsible for investor relations and the development of innovative new financial products.

A thought leader in the field of innovative financial technology, Joy sits on the advisory board of the SXSW Accelerator, AARP’s FinTech Accelerator, FinTech Professionals Association and is a mentor for the Yodlee Interactive Incubator. Joy additionally spent four years on the board of CFIRA and the CFPA working with the SEC and FINRA on JOBS Act implementation, which enables online investing as we know it today.

Prior to joining Casoro, Joy founded Leverage PR, a public relations firm serving clients in financial services, technology, and real estate sectors—there she played a pivotal role creating the strategy which helped companies achieve strategic objectives through targeted business and communication advisory. After seven years in business, Leverage PR was acquired by New York-based Caliber Corporate Advisers, a strategic marketing communications firm with similar focus areas.

Joy has worked with The PPA Group (Casoro’s parent company) for more than a decade, including as a long-time investor and the former director of acquisitions. During that time, she helped acquire more than $250 million in real estate helping the company to make Inc. magazine’s “Inc. 5000” list of fastest growing private firms two years in a row.

With extensive experience in FinTech, Joy is a go-to source for media, leading to features in CNBC, Forbes, Inc., Reuters, Yahoo among others. Joy has written for Entrepreneur.com, USA Today, and was a contributing author for the Wiley-published Bloomberg Media book “Crowdfunding: The Ultimate Guide to Raising Capital on the Internet.”

Joy is the recipient of several awards including the Stiletto Woman in Business “Entrepreneur of the Year,” Women Communicators of Austin’s “Outstanding Austin Communicator,” and the 2016 Austin Under 40 award.

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