Ruth Gaviria is Chief Marketing Officer at Entercom Communications, a leading media and entertainment company and the # 1 creator of live, original, local audio content reaching over 100 million people each week. As the company’s first-ever CMO, Gaviria has executive oversight of all the strategic marketing and communications functions, including corporate marketing, brand development and design, ad sales marketing and research, and corporate communications and public relations.
Prior to joining Entercom in 2016, Gaviria served as the executive vice president of Corporate Marketing at Univision Communications where she was responsible for strategically structuring and institutionalizing the marketing organization. During her tenure at Univision, she developed and executed the rebrand of the corporation and its portfolio of television broadcast, digital and multimedia properties. Gaviria also led the Univision Upfront events from 2012 through 2015, automated cross-channel promotion and created the digital marketing practice for the company. Prior to joining Univision, Gaviria launched Hispanic Ventures at Meredith Corporation where she created a portfolio of lifestyle print and digital brands and a custom publishing practice to engage with Hispanic consumers. She began her career in brand management and held brand posts at Procter & Gamble, Miller Brewing Company, Colgate Palmolive and Time Inc.
Gaviria has been recognized with several leading industry awards including Fast Company’s “Top 100 Most Creative People in Business” in 2014, Ad Age’s “Top Women to Watch” in 2013, Cable Fax’s “Most Powerful Women in Cable” in 2013, and Ad Age’s “Top 100 Marketers” in 2000, among other industry accolades.
Currently, Gaviria serves on the board of ALSAC and St. Jude Children’s Research Hospital. She holds a bachelor’s degree from Tulane University.
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Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.