As VP of Marketing and Business Development, Jill Friedson focuses on building on alternative revenue streams that enhance the unique value propositions of five different brands and help grow consumer footprint and engagement, diversify revenue, and reinvigorate advertising partnerships. She also oversees Allure’s Beauty Box monthly subscription box business, TRY IT digital sampling, various product and content licensing deals, and major retail partnerships.
Previously, she was Head of Brand Marketing & Business Development for Allure, and prior to that, Associate Publisher Marketing for the launch of Domino, which swept four major industry awards and doubled rate base within 3 years. She holds an MSA from Northwestern University and lives in New York City with her son.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.