Anders Buchmann

Anders Buchmann is Chief Intrapreneur in Bang & Olufsen – a 93 year old award winning high-end consumer electronics company from Denmark.

Anders came to Bang & Olufsen in August 2016 to co-found an internal start-up, BeoCreate, and spearhead the unit on the commercial, creative and strategic side of things.
In May 2017, Anders was pulled into the ‘mothership’ to apply the same intrapreneurial mindset on taking a new and radically different product, BeoSound Shape, successfully to market globally.

Before coming to Bang & Olufsen, Anders spend just short of a decade agency-side including a digital ad agency of his own which was successfully acquired in 2014. Anders has a creative track record showing emphasis on commercial performance over awards, and he’s headed up accounts ranging from Kickstarters to Coca-Cola though having spent most time with global brands within FMCG and luxury.

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