Peter Martin is an Academy Award-nominated producer. He is a Creative Futurist and a recognized thought leader in next generation entertainment. In 2014, Peter creatively directed the world’s first holographic duet between M.I.A. and Janelle Monae for the launch of the new Audi A3, where both artists simultaneously performed duets in New York and Los Angeles in specially constructed immersive environments. Since 2015 Peter has specialized in VR, directing a number of high-profile projects, including Run the Jewels "Crown" music video, released on NYTVR, and the 2016 Sports Illustrated Swimsuit VR. In 2017 Peter created a room scale VR project for the Smithsonian (with Intel, Framestore, XRez and 8i) and produced the 4-part VR series "Capturing Everest" for Life VR which was recently featured on the cover of Sports Illustrated.
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