Beverly Jackson

VP Social Portfolio Strategy
MGM Resorts

Beverly is a digital and social marketing pioneer with a passion for mobile innovation. She is a regular speaker on the world stage offering key learnings on issues related to how brands successfully leverage and scale social, the challenges of creating compelling content across platforms and identifying the metrics and insights for successfully measuring social media marketing. She most recently led the global social marketing efforts for Yahoo, created an award winning social media program for the GRAMMY Awards and is often honored as a Digital Innovator.
For more than 20 years, Beverly has worked as a digital marketer in leadership roles at some of the largest agencies, media companies and start ups including IPG, WPP and Tribune Interactive Media where she built innovative content and revenue generating programs. She has a master’s degree from Baruch College in NY and a BS from Howard University in Washington, DC.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.