James Hyland

James Hyland, founder of the South Austin Jug Band, toured the world for over a decade fronting the popular string band and then went back to school to study human behavior and design in 2012. After graduating with degrees in Sociology and Interactive Design, Hyland stayed off the road and landed a job as an UX Designer with National Instruments, an engineering firm based in Austin, TX. Making the move from musician to designer was a natural transition. Hyland attributes this to the similarities the two fields have in common. Both are based on storytelling, and how well you are able elicit feelings you care about in your audience.

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