Amy Lukken

Joyologist
Tito's Handmade Vodka

“Choose to be happy. Love and joy are the inevitable result”

After 15 years as an executive at a Fortune 500 company Amy arrived at a truth which would shape the rest of her life and the lives of all those around her…

People are the number one asset in any company AND managing that asset is the most complex component of any business.

This revelation coupled with a seminal life event, inspired Amy to partner with Gallup’s world-renowned behavioral scientists. Together, paying special attention to what most intensely motivates and inspires people, they looked at “feeling-sets”, which included love and joy and its extraordinary impact on employee satisfaction, efficiency, productivity, and the bottom line.

Amy became convinced that business could revolutionize itself simply by applying these two “seemingly un-businesslike emotions to their culture just as she had applied them to herself and her work life.

Mrs. Lukken has practiced the skills she learned as vice-president of a large corporation combined with her skills as a Certified Strengths Coach, and sees how natural and powerful it is when the focus stays on what's good within people versus emphasizing their weaknesses and failures. Leadership takes on a new meaning as the company culture begins to thrive thus creating a thriving bottom line.

Currently co-creating a culture of love and joy at Tito's Handmade Vodka as Chief Joyologist and Director of Philanthropy, Amy oversees all national and global philanthropic endeavors for the company.

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