Heather Watson is the Behavioral Designer at The Center for Generational Kinetics. Her research and consulting explores the intersection between behavioral economics and generational technology adoption and habit formation as it drives experience, purchases, and emerging trends. She focuses on Gen Z, the age cohort 13 to 22 years old, providing research-based solutions for The Center’s clients who seek to attract, engage, and retain this generation as consumers, trendsetters, and employees.
The Center for Generational Kinetics is the premier Millennial and Gen Z research, speaking, and consulting firm. The Center is focused on separating generational myth from truth through research and data. The Center’s team solves diverse generational challenges for clients from automakers and retailers to hospitals, restaurants, and technology platforms. The Center's clients include the biggest brands in the world across numerous industries.
The Center’s team has been featured on over 200 TV shows including 60 Minutes, The Early Show, The Today Show, and numerous traditional outlets including The Wall Street Journal, The Washington Post, and The New York Times.
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