Wilfried Eberhardt


After earning a degree in Mechanical Engineering from Stuttgart University in 1984, Wilfried Eberhardt began his career at IVECO Magirus in Ulm, Germany. In 1986, he joined KUKA and took over responsibilities in Project Engineering and in Sales/Key Account Management for Automotive. In 1999, he took over the position as Vice President of Sales & Marketing at KUKA Robotics USA. Upon his return to Germany in 2002, he was responsible for the expansion of General Industry Sales in Germany. He then took over the position as Managing Director for Europe in 2006. From 2009 – 2011, he managed Global Sales & Marketing for KUKA Robotics Group. Since October 2011, he has been in charge of Marketing at KUKA AG and KUKA Robotics Group. As Chief Marketing Officer (CMO) of KUKA AG, since July 2015 Wilfried Eberhardt has been in charge of Marketing of the KUKA Group worldwide. He directly reports to the CEO of KUKA AG.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]