Bruce Mau is a brilliantly creative optimist whose love of thorny problems led him to create a methodology for whole system transformation. He has been a serial entrepreneur since he was nine. Twenty-five years in the business of design gave Bruce the practical, holistic insights for going into the design of business with his Massive Change Network five years ago. In doing so he laid the foundation for the new discipline of enterprise design, successfully applying his design thinking methodology to economic, cultural, governmental, environmental and social change.
Believing that a multisensory live brand experience is the most influential medium we could possibly imagine, Bruce joined Freeman to implement the transformative power of design thinking and drive innovation throughout the events industry.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]