A group of artists in Santa Fe, NM become a DIY collective called Meow Wolf. Their immersive, large-scale exhibitions crack open a profitable niche in the arts industry, even as their social mission is challenged by the demands of rapid success.

The group’s members navigate fracture and loss for years in pursuit of their idealistic vision. When they spark the interest of George R. R. Martin and receive his support to take over an old bowling alley, Meow Wolf builds a massive exhibition with over 140 artists working at a breakneck pace. With the wild success of the House of Eternal Return, Meow Wolf now faces its own internal turmoil as it begins to change the lives of creatives everywhere.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]