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Track: Brands & Marketing
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The $40 Trillion Dollar Market Everyone Ignores
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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#NSFW: Feminist Artists on Sex & Digital Identity
Track:
Brands & Marketing
Format:
Dual
Type:
Session
A
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Absurdity Sells: The Value of Playful Events
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Accounting for Human Tastes: Marketing and A.I.
Presented by:
Pinterest
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Adam McNichol (Bannerboy): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Afdhel Aziz Book Signing
Track:
Brands & Marketing
Format:
Book Signing
Type:
Special Event
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Allies in Equality: How Diversity Shapes a Brand
Presented by:
W2O
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Ann Handley Book Signing
Track:
Brands & Marketing
Format:
Book Signing
Type:
Special Event
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A/R Jordan: Activating the Power of Community
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Art Attack: Data as the New Creative Director
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Avoiding Privacy/Security Legal Snafus in VR/AR
Track:
Brands & Marketing
Format:
Dual
Type:
Session
B
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Balancing Brand Building vs. Performance
Presented by:
W2O
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Better Together: Cult Brand Collaborations
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Beyond Ads: Become Entertainment
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Beyond Brand Impressions: Assessing VR's True ROI
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Beyond Buzzwords: How To Tell Your Business’s Story
Track:
Brands & Marketing
Format:
Workshop
Type:
Session
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Black Twitter in the Trump Era
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Branding Bootcamp: PR Marine Corps Style
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Brand Licensing Meet Up
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
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Brand Personality and Business Growth
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Breaking Digital Facades: It's Time to Take Tech Back
Track:
Brands & Marketing
Format:
Featured Session
Type:
Session
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Break & Re-Make Your Brand with Uber
Track:
Brands & Marketing
Format:
Featured Session
Type:
Session
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Breakthrough Innovators Who Changed the World
Presented by:
W2O
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Brian Solis Book Signing
Track:
Brands & Marketing
Format:
Book Signing
Type:
Special Event
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Brian Wallace (NowSourcing): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Brian Wong Book Signing
Track:
Brands & Marketing
Format:
Book Signing
Type:
Special Event
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Bring Back the Brand Expertise!
Presented by:
Accenture
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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Brooke Medansky (Tuft & Needle): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Building a 21st Century Entertainment Brand
Presented by:
Pinterest
Track:
Brands & Marketing
Format:
Panel
Type:
Session
C
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Cara Gresser (Four Seasons Hotels & Resorts): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Chatbots & Pixiedust: Extraordinary Service Sells
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Chatbots & Robots Give Rise to the “Human” Brand
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Cindy Y. Lo (Red Velvet Events): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Concierge Marketing: Customer Experience 3.0
Presented by:
W2O
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Countering Hate: Understanding & Stopping Extremism
Presented by:
W2O
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Crafting Mobile Video on Facebook & Instagram
Track:
Brands & Marketing
Format:
Workshop
Type:
Session
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Creating a Movement Through User Generated Content
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Creating a Purpose-Driven Brand by Design
Track:
Brands & Marketing
Format:
Featured Session
Type:
Session
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Creating Movement Moments Meet Up
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
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Creating Your Social Media Strategy
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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Creative Failures Meet Up
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
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A CX Field Guide for the Intrepid
Presented by:
Capital One
Track:
Brands & Marketing
Format:
Solo
Type:
Session
D
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Damien Navarro (Vimby): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Digital Playbook: Connecting Brands, Fans & Athletes
Presented by:
W2O
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Digital Strategists Meet Up
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
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Don’t Duopolize Me
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Driving Audience: If You Build It, They Will Not Come
Track:
Brands & Marketing
Format:
Panel
Type:
Session
E
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Emily Provansal (Social Society OC): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Emoticulture: How Data & Science Create Happiness
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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ENCORE: Art Attack: Data as the New Creative Director
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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ENCORE: Facebook IQ: The 5 Consumer Shifts Shaping 2020
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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ENCORE: Modern Branding Concepts: Make Enemies & Gain Fans!
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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ENCORE: Never Lose a Customer Again: Creating Lifelong Loyalty
Track:
Brands & Marketing
Format:
Book Reading
Type:
Session
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ENCORE: The New Age of Story: Marketing for a Visual World
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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ENCORE: What Followers Want: How Social Evolves in 2018
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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The End of Content
Track:
Brands & Marketing
Format:
Featured Session
Type:
Session
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Engaging Society via Life-Changing Innovation
Presented by:
W2O
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Escape the Algorithm: Build Rad Online Communities
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Evolution of Advocacy & Employee Communications
Presented by:
W2O
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Evolving Business Models: Finding Next Gen Customers
Presented by:
W2O
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Extended Realities: The End of Distance
Presented by:
Accenture
Track:
Brands & Marketing
Format:
Solo
Type:
Session
F
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Facebook IQ: The 5 Consumer Shifts Shaping 2020
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Facebook Live Broadcasters Meet Up
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
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Fighting Back with CSR: How Companies Are Uniting
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Find an Audience, Build a Brand and Make Bank
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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First Time to SXSW Meet Up
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
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The Flow State: How to Tap Into Consumers’ Brains
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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For CMOs Knowledge is Power
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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For Us By Us: Marketing for the Global Majority
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Fountain of Youth: How Brands Can Drink From It
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Frank Donner (BLKBK Creative Group): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Future of Physical Retail in a Post-Digital World
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Futureproof Your Business for the Next Disruption
Track:
Brands & Marketing
Format:
Book Reading
Type:
Session
G
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Gen Z Marketing Meet Up
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
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Goodbye Mad Men, Hello New Gen
Track:
Brands & Marketing
Format:
Panel
Type:
Session
H
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Hannah Hart Book Signing
Track:
Brands & Marketing
Format:
Book Signing
Type:
Special Event
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Harsh Acharya (DELL): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Hella Good Content
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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How Apps are Shaping the Future of Travel
Presented by:
Fort Worth Now
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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How Brands Who Speak Gen Z Slay
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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How Gender Fluidity Recasts Brand Engagement
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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How NASA and LEGO Embrace Open Innovation
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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How Neuroscience Reveals Your “Expert Blindness”
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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How to Create at the Speed of Feed
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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How to Sell Your Book Online Meet Up
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
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How to Tell a 6-Second Story: Advertising’s Future
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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How to Tell the Truth Like a Liar
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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Hurry Up: High Times Are Here
Track:
Brands & Marketing
Format:
Panel
Type:
Session
I
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If You Don’t Share It, Did It Really Happen?
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Impact and Commerce
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Increasing CTR with 1:1 Content Marketing
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Innovating the Future with Culture Track
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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Innovation Fatigue: Tech Content in A Noisy World
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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An Insider’s View into Healthcare Innovation
Presented by:
W2O
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Intro to Data Analytics
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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Intro to Digital Marketing
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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Intro to Google Analytics
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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I’ve Got No Screens: Internet’s Screenless Future
Track:
Brands & Marketing
Format:
Solo
Type:
Session
J
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Jackie Huba (Jackie Huba): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Jason Glantz (PwC): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Jenessa Carder (Isobar): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Jennie Averbook Kaylie (PwC): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Joey Coleman Book Signing
Track:
Brands & Marketing
Format:
Book Signing
Type:
Special Event
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John Robert Reed (Jones-Dilworth, Inc): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
K
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Kandia Johnson (Kandid Conversations): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Kate Richling (MediaMonks): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Kieley Taylor (GroupM): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
L
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Latinas Removing Barriers in Tech
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Latinos: At the Intersection of Culture & Influence
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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LGBTQIA+ in Marketing Meet Up
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
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Lisa Chau (Alpha Vert): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Livia Gatti (Sapient/AG2): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
M
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Marc Ramos (SplashBI): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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A Marketer’s Groundhog Day: The Need for Agile
Track:
Brands & Marketing
Format:
Workshop
Type:
Session
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Mark Lainas (Ogilvy UK): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Mastering Corporate Relevance in a Distracted World
Presented by:
W2O
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Melissa Farrar (Fairmont San Francisco): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Melissa Schilling Book Signing
Track:
Brands & Marketing
Format:
Book Signing
Type:
Special Event
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Michael Nieling (Ocupop): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Minter DIal & Caleb Storkey Book Signing
Track:
Brands & Marketing
Format:
Book Signing
Type:
Special Event
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Modern Branding Concepts: Make Enemies & Gain Fans!
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Modern-day Publisher Models: Beyond Advertising
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Molly Garris (Johnson & Johnson): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Momentum: Brand Building in the Digital Age
Track:
Brands & Marketing
Format:
Book Reading
Type:
Session
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More Data, More Problems: Transparency in 2018
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Multi-Screen Video Mindshare Meet Up
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
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Music as a Corporate Social Responsibility Platform
Presented by:
W2O
Track:
Brands & Marketing
Format:
Panel
Type:
Session
N
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Never Lose a Customer Again: Creating Lifelong Loyalty
Track:
Brands & Marketing
Format:
Book Reading
Type:
Session
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The New Age of Story: Marketing for a Visual World
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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The New Arbiters of Taste
Presented by:
Pinterest
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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News Integrity: Advocating for Quality Journalism
Presented by:
W2O
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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The New World of Microadventure...Thanks to Tech
Presented by:
Pinterest
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Next-Gen Content Marketing: Reaching Digital Natives
Presented by:
W2O
Track:
Brands & Marketing
Format:
Panel
Type:
Session
O
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On Brand with Nick Westergaard
Track:
Brands & Marketing
Format:
Podcast
Type:
Session
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Out of Earbuds & Onto the Screen: Your Fave Podcast
Track:
Brands & Marketing
Format:
Panel
Type:
Session
P
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Partnering to Take Customers Around the World
Presented by:
Citi FinTech
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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The Podcast Gold Rush: Why Now?
Track:
Brands & Marketing
Format:
Dual
Type:
Session
Q
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Queen E to Queen Bey: A Masterclass in Reputation
Track:
Brands & Marketing
Format:
Panel
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Session
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The Quirky Black Lunch Table: Why You Need A Seat
Track:
Brands & Marketing
Format:
Panel
Type:
Session
R
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Reading Signals: The New Segmentation
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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The Real Thing: Machine Learning and Coca-Cola
Presented by:
CI&T
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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The Reinvention of Stores: Innovate to Survive
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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RTA 101: How to Sound Like a Programmatic Pro
Track:
Brands & Marketing
Format:
Workshop
Type:
Session
S
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Science of Art: Using Data to Create Viral Moments
Track:
Brands & Marketing
Format:
Panel
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Session
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The Secrets of Cult Brands
Track:
Brands & Marketing
Format:
Panel
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Session
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SEO Trends Meet Up
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
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Sky Gellatly (ICNCLST): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
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Session
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Social Media & Social Good: Creators to The Rescue
Track:
Brands & Marketing
Format:
Panel
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Session
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Sonic DNA: How Technology Fuels Creativity
Track:
Brands & Marketing
Format:
Dual
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Session
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Synthetic Creativity: When AI Takes Over the Arts
Presented by:
W2O
Track:
Brands & Marketing
Format:
Panel
Type:
Session
T
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Tech & Humanity: Embedding Empathy in Experience
Presented by:
Accenture
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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Tina Wells (Buzz Marketing Group): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
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Session
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Trendspotting in the Last 15 Years
Track:
Brands & Marketing
Format:
Panel
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Session
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Trust, Cogency & Authenticity in an Anti-Ad World
Track:
Brands & Marketing
Format:
Panel
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Session
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The Truth About Content: Broken Dreams & the Big Fix
Track:
Brands & Marketing
Format:
Featured Session
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Session
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Try to Lose: 4 Counterintuitive Ways to Win
Track:
Brands & Marketing
Format:
Workshop
Type:
Session
V
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Vickie Howell (The Knit Show): Mentor
Track:
Brands & Marketing
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Mentor Session
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Session
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Vladimir Anichkin (PwC Digital): Mentor
Track:
Brands & Marketing
Format:
Mentor Session
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Session
W
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We Help Politicians Persuade. We’ll Help You, Too
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Westworld: Establishing A Transmedia Franchise
Track:
Brands & Marketing
Format:
Panel
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Session
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What Digital Marketers Must Know About Cybercrime
Track:
Brands & Marketing
Format:
Solo
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Session
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What Does it Take to Change People’s Minds?
Track:
Brands & Marketing
Format:
Panel
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Session
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What Followers Want: How Social Evolves in 2018
Track:
Brands & Marketing
Format:
Panel
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Session
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What’s Next After Advertising? The Jump to Content
Presented by:
W2O
Track:
Brands & Marketing
Format:
Panel
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Session
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Why Engaging with Politics is Critical for Brands
Track:
Brands & Marketing
Format:
Solo
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Session
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Why the Best Content Marketers Use Empathy
Track:
Brands & Marketing
Format:
Panel
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Session
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Women In Visual Arts Meet Up
Track:
Brands & Marketing
Format:
Meet Up
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Session
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Women With Side Hustles Meet Up
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
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The World in Your Pocket: How CNN & Great Big Story Go Mobile with Brand Storytelling
Track:
Brands & Marketing
Format:
Featured Session
Type:
Session
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