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Track: Brands & Marketing
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Thursday, March 8th, 2018
Friday, March 9th, 2018
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The $40 Trillion Dollar Market Everyone Ignores
Mar 15, 2018
3:30pm – 4:30pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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#NSFW: Feminist Artists on Sex & Digital Identity
Mar 12, 2018
5:00pm – 6:00pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
A
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Absurdity Sells: The Value of Playful Events
Mar 12, 2018
5:00pm – 6:00pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Accounting for Human Tastes: Marketing and A.I.
Presented by:
Pinterest
Mar 10, 2018
12:30pm – 1:30pm CT
Container Bar
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Adam McNichol (Bannerboy): Mentor
Mar 10, 2018
9:30am – 10:45am CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Afdhel Aziz Book Signing
Mar 11, 2018
12:00pm – 12:30pm CT
Austin Convention Center
,
Room 10C
Track:
Brands & Marketing
Format:
Book Signing
Type:
Special Event
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Allies in Equality: How Diversity Shapes a Brand
Presented by:
W2O
Mar 14, 2018
12:30pm – 1:30pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Ann Handley Book Signing
Mar 13, 2018
2:00pm – 3:00pm CT
Austin Convention Center
,
Room 10C
Track:
Brands & Marketing
Format:
Book Signing
Type:
Special Event
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A/R Jordan: Activating the Power of Community
Mar 12, 2018
9:30am – 10:30am CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Art Attack: Data as the New Creative Director
Mar 10, 2018
2:00pm – 3:00pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Avoiding Privacy/Security Legal Snafus in VR/AR
Mar 14, 2018
2:00pm – 3:00pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
B
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Balancing Brand Building vs. Performance
Presented by:
W2O
Mar 13, 2018
11:00am – 12:00pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Better Together: Cult Brand Collaborations
Mar 10, 2018
3:30pm – 4:30pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Beyond Ads: Become Entertainment
Mar 11, 2018
12:30pm – 1:30pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Beyond Brand Impressions: Assessing VR's True ROI
Mar 15, 2018
12:30pm – 1:30pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Beyond Buzzwords: How To Tell Your Business’s Story
Mar 14, 2018
11:00am – 2:00pm CT
Fairmont
,
Iris Room
Track:
Brands & Marketing
Format:
Workshop
Type:
Session
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Black Twitter in the Trump Era
Mar 13, 2018
12:30pm – 1:30pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Branding Bootcamp: PR Marine Corps Style
Mar 12, 2018
12:30pm – 1:30pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Brand Licensing Meet Up
Mar 12, 2018
3:30pm – 4:30pm CT
JW Marriott
,
Room 207
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
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Brand Personality and Business Growth
Mar 10, 2018
3:30pm – 4:30pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Breaking Digital Facades: It's Time to Take Tech Back
Mar 11, 2018
3:30pm – 4:30pm CT
Austin Convention Center
,
Room 18ABCD
Track:
Brands & Marketing
Format:
Featured Session
Type:
Session
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Break & Re-Make Your Brand with Uber
Mar 11, 2018
12:30pm – 1:30pm CT
Austin Convention Center
,
Ballroom D
Track:
Brands & Marketing
Format:
Featured Session
Type:
Session
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Breakthrough Innovators Who Changed the World
Presented by:
W2O
Mar 15, 2018
2:00pm – 3:00pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Brian Solis Book Signing
Mar 10, 2018
12:00pm – 1:00pm CT
Austin Convention Center
,
Room 10C
Track:
Brands & Marketing
Format:
Book Signing
Type:
Special Event
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Brian Wallace (NowSourcing): Mentor
Mar 14, 2018
11:00am – 12:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Brian Wong Book Signing
Mar 12, 2018
10:30am – 11:00am CT
Austin Convention Center
,
Room 10C
Track:
Brands & Marketing
Format:
Book Signing
Type:
Special Event
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Bring Back the Brand Expertise!
Presented by:
Accenture
Mar 11, 2018
3:30pm – 4:30pm CT
Courtyard Marriott
,
Rio Grande Ballroom
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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Brooke Medansky (Tuft & Needle): Mentor
Mar 12, 2018
11:00am – 12:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Building a 21st Century Entertainment Brand
Presented by:
Pinterest
Mar 11, 2018
12:30pm – 1:30pm CT
Container Bar
Track:
Brands & Marketing
Format:
Panel
Type:
Session
C
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Cara Gresser (Four Seasons Hotels & Resorts): Mentor
Mar 12, 2018
3:30pm – 4:45pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Chatbots & Pixiedust: Extraordinary Service Sells
Mar 15, 2018
11:00am – 12:00pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Chatbots & Robots Give Rise to the “Human” Brand
Mar 14, 2018
2:00pm – 3:00pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Cindy Y. Lo (Red Velvet Events): Mentor
Mar 12, 2018
12:30pm – 1:45pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Concierge Marketing: Customer Experience 3.0
Presented by:
W2O
Mar 13, 2018
9:30am – 10:30am CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Countering Hate: Understanding & Stopping Extremism
Presented by:
W2O
Mar 13, 2018
3:30pm – 4:30pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Crafting Mobile Video on Facebook & Instagram
Mar 10, 2018
3:30pm – 5:00pm CT
Fairmont
,
Iris Room
Track:
Brands & Marketing
Format:
Workshop
Type:
Session
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Creating a Movement Through User Generated Content
Mar 13, 2018
3:30pm – 4:30pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Creating a Purpose-Driven Brand by Design
Mar 12, 2018
12:30pm – 1:30pm CT
Austin Convention Center
,
Ballroom D
Track:
Brands & Marketing
Format:
Featured Session
Type:
Session
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Creating Movement Moments Meet Up
Mar 12, 2018
3:30pm – 4:30pm CT
JW Marriott
,
Room 211-212
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
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Creating Your Social Media Strategy
Mar 11, 2018
12:30pm – 1:30pm CT
Room 4-5
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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Creative Failures Meet Up
Mar 10, 2018
11:00am – 12:00pm CT
JW Marriott
,
Room 211-212
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
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A CX Field Guide for the Intrepid
Presented by:
Capital One
Mar 10, 2018
11:00am – 12:00pm CT
Antone’s
,
Capital One House
Track:
Brands & Marketing
Format:
Solo
Type:
Session
D
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Damien Navarro (Vimby): Mentor
Mar 11, 2018
11:00am – 12:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Digital Playbook: Connecting Brands, Fans & Athletes
Presented by:
W2O
Mar 15, 2018
11:00am – 12:00pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Digital Strategists Meet Up
Mar 12, 2018
12:30pm – 1:30pm CT
JW Marriott
,
Room 206
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
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Don’t Duopolize Me
Mar 12, 2018
9:30am – 10:30am CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Driving Audience: If You Build It, They Will Not Come
Mar 13, 2018
9:30am – 10:30am CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
E
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Emily Provansal (Social Society OC): Mentor
Mar 10, 2018
12:30pm – 1:45pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Emoticulture: How Data & Science Create Happiness
Mar 11, 2018
3:30pm – 4:30pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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ENCORE: Art Attack: Data as the New Creative Director
Date TBA
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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ENCORE: Facebook IQ: The 5 Consumer Shifts Shaping 2020
Date TBA
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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ENCORE: Modern Branding Concepts: Make Enemies & Gain Fans!
Date TBA
Austin Convention Center
,
Creative Industries Expo - Next Stage - Exhibit Hall 4
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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ENCORE: Never Lose a Customer Again: Creating Lifelong Loyalty
Mar 12, 2018
2:00pm – 3:00pm CT
Austin Convention Center
,
Room 10AB
Track:
Brands & Marketing
Format:
Book Reading
Type:
Session
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ENCORE: The New Age of Story: Marketing for a Visual World
Date TBA
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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ENCORE: What Followers Want: How Social Evolves in 2018
Date TBA
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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The End of Content
Mar 13, 2018
12:30pm – 1:30pm CT
Austin Convention Center
,
Ballroom EFG
Track:
Brands & Marketing
Format:
Featured Session
Type:
Session
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Engaging Society via Life-Changing Innovation
Presented by:
W2O
Mar 15, 2018
3:30pm – 4:30pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Escape the Algorithm: Build Rad Online Communities
Mar 13, 2018
11:00am – 12:00pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Evolution of Advocacy & Employee Communications
Presented by:
W2O
Mar 13, 2018
2:00pm – 3:00pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Evolving Business Models: Finding Next Gen Customers
Presented by:
W2O
Mar 15, 2018
5:00pm – 6:00pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Extended Realities: The End of Distance
Presented by:
Accenture
Mar 11, 2018
5:00pm – 6:00pm CT
Courtyard Marriott
,
Rio Grande Ballroom
Track:
Brands & Marketing
Format:
Solo
Type:
Session
F
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Facebook IQ: The 5 Consumer Shifts Shaping 2020
Mar 11, 2018
2:00pm – 3:00pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Facebook Live Broadcasters Meet Up
Mar 11, 2018
11:00am – 12:00pm CT
JW Marriott
,
Room 213
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
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Fighting Back with CSR: How Companies Are Uniting
Mar 11, 2018
12:30pm – 1:30pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Find an Audience, Build a Brand and Make Bank
Mar 15, 2018
2:00pm – 3:00pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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First Time to SXSW Meet Up
Mar 9, 2018
5:00pm – 6:00pm CT
Austin Convention Center
,
Ballroom EFG
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
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The Flow State: How to Tap Into Consumers’ Brains
Mar 11, 2018
5:00pm – 6:00pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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For CMOs Knowledge is Power
Mar 14, 2018
12:30pm – 1:30pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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For Us By Us: Marketing for the Global Majority
Mar 14, 2018
11:00am – 12:00pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Fountain of Youth: How Brands Can Drink From It
Mar 10, 2018
9:30am – 10:30am CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Frank Donner (BLKBK Creative Group): Mentor
Mar 11, 2018
3:30pm – 4:45pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Future of Physical Retail in a Post-Digital World
Mar 11, 2018
5:00pm – 6:00pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Futureproof Your Business for the Next Disruption
Mar 10, 2018
9:30am – 10:30am CT
Austin Convention Center
,
Room 10AB
Track:
Brands & Marketing
Format:
Book Reading
Type:
Session
G
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Gen Z Marketing Meet Up
Mar 10, 2018
11:00am – 12:00pm CT
JW Marriott
,
Room 207
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
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Goodbye Mad Men, Hello New Gen
Mar 14, 2018
3:30pm – 4:30pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
H
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Hannah Hart Book Signing
Mar 12, 2018
2:00pm – 3:00pm CT
Austin Convention Center
,
Room 10C
Track:
Brands & Marketing
Format:
Book Signing
Type:
Special Event
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Harsh Acharya (DELL): Mentor
Mar 13, 2018
2:00pm – 3:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Hella Good Content
Mar 11, 2018
2:00pm – 3:00pm CT
Room 4-5
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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How Apps are Shaping the Future of Travel
Presented by:
Fort Worth Now
Mar 14, 2018
3:30pm – 4:30pm CT
Fair Market
,
Fort Worth Now
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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How Brands Who Speak Gen Z Slay
Mar 11, 2018
11:00am – 12:00pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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How Gender Fluidity Recasts Brand Engagement
Mar 12, 2018
11:00am – 12:00pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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How NASA and LEGO Embrace Open Innovation
Mar 12, 2018
12:30pm – 1:30pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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How Neuroscience Reveals Your “Expert Blindness”
Mar 15, 2018
11:00am – 12:00pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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How to Create at the Speed of Feed
Mar 10, 2018
11:00am – 12:00pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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How to Sell Your Book Online Meet Up
Mar 10, 2018
3:30pm – 4:30pm CT
JW Marriott
,
Room 210
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
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How to Tell a 6-Second Story: Advertising’s Future
Mar 11, 2018
3:30pm – 4:30pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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How to Tell the Truth Like a Liar
Mar 12, 2018
3:30pm – 4:30pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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Hurry Up: High Times Are Here
Mar 14, 2018
12:30pm – 1:30pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
I
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If You Don’t Share It, Did It Really Happen?
Mar 15, 2018
2:00pm – 3:00pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Impact and Commerce
Mar 15, 2018
3:30pm – 4:30pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Increasing CTR with 1:1 Content Marketing
Mar 10, 2018
9:30am – 10:30am CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Innovating the Future with Culture Track
Mar 11, 2018
12:30pm – 1:30pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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Innovation Fatigue: Tech Content in A Noisy World
Mar 12, 2018
11:00am – 12:00pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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An Insider’s View into Healthcare Innovation
Presented by:
W2O
Mar 14, 2018
11:00am – 12:00pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Intro to Data Analytics
Mar 10, 2018
2:00pm – 3:00pm CT
Palmer Events Center
,
Room 1-2
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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Intro to Digital Marketing
Mar 11, 2018
11:00am – 12:00pm CT
Room 4-5
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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Intro to Google Analytics
Mar 11, 2018
3:30pm – 4:30pm CT
Room 4-5
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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I’ve Got No Screens: Internet’s Screenless Future
Mar 10, 2018
9:30am – 10:30am CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Solo
Type:
Session
J
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Jackie Huba (Jackie Huba): Mentor
Mar 13, 2018
3:30pm – 4:45pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Jason Glantz (PwC): Mentor
Mar 10, 2018
2:00pm – 3:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Jenessa Carder (Isobar): Mentor
Mar 13, 2018
11:00am – 12:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Jennie Averbook Kaylie (PwC): Mentor
Mar 11, 2018
2:00pm – 3:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Joey Coleman Book Signing
Mar 11, 2018
6:00pm – 6:30pm CT
Austin Convention Center
,
Room 10C
Track:
Brands & Marketing
Format:
Book Signing
Type:
Special Event
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John Robert Reed (Jones-Dilworth, Inc): Mentor
Mar 11, 2018
2:00pm – 3:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
K
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Kandia Johnson (Kandid Conversations): Mentor
Mar 11, 2018
2:00pm – 3:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Kate Richling (MediaMonks): Mentor
Mar 12, 2018
9:30am – 10:45am CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Kieley Taylor (GroupM): Mentor
Mar 10, 2018
9:30am – 10:45am CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
L
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Latinas Removing Barriers in Tech
Mar 10, 2018
12:30pm – 1:30pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Latinos: At the Intersection of Culture & Influence
Mar 12, 2018
11:00am – 12:00pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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LGBTQIA+ in Marketing Meet Up
Mar 11, 2018
2:00pm – 3:00pm CT
JW Marriott
,
Room 211-212
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
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Lisa Chau (Alpha Vert): Mentor
Mar 13, 2018
2:00pm – 3:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Livia Gatti (Sapient/AG2): Mentor
Mar 10, 2018
2:00pm – 3:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
M
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Marc Ramos (SplashBI): Mentor
Mar 13, 2018
11:00am – 12:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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A Marketer’s Groundhog Day: The Need for Agile
Mar 13, 2018
3:30pm – 5:30pm CT
Fairmont
,
Indigo Room
Track:
Brands & Marketing
Format:
Workshop
Type:
Session
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Mark Lainas (Ogilvy UK): Mentor
Mar 10, 2018
11:00am – 12:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Mastering Corporate Relevance in a Distracted World
Presented by:
W2O
Mar 14, 2018
5:00pm – 6:00pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Melissa Farrar (Fairmont San Francisco): Mentor
Mar 10, 2018
3:30pm – 4:45pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Melissa Schilling Book Signing
Mar 15, 2018
3:30pm – 4:00pm CT
Austin Convention Center
,
Room 10C
Track:
Brands & Marketing
Format:
Book Signing
Type:
Special Event
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Michael Nieling (Ocupop): Mentor
Mar 12, 2018
11:00am – 12:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Minter DIal & Caleb Storkey Book Signing
Mar 10, 2018
10:30am – 11:00am CT
Austin Convention Center
,
Room 10C
Track:
Brands & Marketing
Format:
Book Signing
Type:
Special Event
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Modern Branding Concepts: Make Enemies & Gain Fans!
Mar 11, 2018
11:00am – 12:00pm CT
Austin Convention Center
,
Creative Industries Expo - Next Stage - Exhibit Hall 4
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Modern-day Publisher Models: Beyond Advertising
Mar 12, 2018
12:30pm – 1:30pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Molly Garris (Johnson & Johnson): Mentor
Mar 11, 2018
11:00am – 12:15pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Momentum: Brand Building in the Digital Age
Mar 10, 2018
11:00am – 12:00pm CT
Austin Convention Center
,
Room 10AB
Track:
Brands & Marketing
Format:
Book Reading
Type:
Session
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More Data, More Problems: Transparency in 2018
Mar 10, 2018
11:00am – 12:00pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Multi-Screen Video Mindshare Meet Up
Mar 11, 2018
5:00pm – 6:00pm CT
JW Marriott
,
Room 211-212
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
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Music as a Corporate Social Responsibility Platform
Presented by:
W2O
Mar 13, 2018
5:00pm – 6:00pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
N
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Never Lose a Customer Again: Creating Lifelong Loyalty
Mar 11, 2018
5:00pm – 6:00pm CT
Austin Convention Center
,
Room 9C
Track:
Brands & Marketing
Format:
Book Reading
Type:
Session
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The New Age of Story: Marketing for a Visual World
Mar 10, 2018
3:30pm – 4:30pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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The New Arbiters of Taste
Presented by:
Pinterest
Mar 11, 2018
11:00am – 12:00pm CT
Container Bar
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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News Integrity: Advocating for Quality Journalism
Presented by:
W2O
Mar 15, 2018
12:30pm – 1:30pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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The New World of Microadventure...Thanks to Tech
Presented by:
Pinterest
Mar 10, 2018
11:00am – 12:00pm CT
Container Bar
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Next-Gen Content Marketing: Reaching Digital Natives
Presented by:
W2O
Mar 14, 2018
2:00pm – 3:00pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
O
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On Brand with Nick Westergaard
Mar 10, 2018
9:30am – 10:30am CT
Fairmont
,
Wisteria Room
Track:
Brands & Marketing
Format:
Podcast
Type:
Session
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Out of Earbuds & Onto the Screen: Your Fave Podcast
Mar 14, 2018
11:00am – 12:00pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
P
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Partnering to Take Customers Around the World
Presented by:
Citi FinTech
Mar 13, 2018
3:30pm – 4:30pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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The Podcast Gold Rush: Why Now?
Mar 14, 2018
3:30pm – 4:30pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
Q
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Queen E to Queen Bey: A Masterclass in Reputation
Mar 12, 2018
9:30am – 10:30am CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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The Quirky Black Lunch Table: Why You Need A Seat
Mar 12, 2018
3:30pm – 4:30pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
R
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Reading Signals: The New Segmentation
Mar 11, 2018
11:00am – 12:00pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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The Real Thing: Machine Learning and Coca-Cola
Presented by:
CI&T
Mar 12, 2018
11:00am – 12:00pm CT
Courtyard Marriott
,
Rio Grande Ballroom
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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The Reinvention of Stores: Innovate to Survive
Mar 10, 2018
5:00pm – 6:00pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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RTA 101: How to Sound Like a Programmatic Pro
Mar 14, 2018
3:30pm – 5:30pm CT
Fairmont
,
Iris Room
Track:
Brands & Marketing
Format:
Workshop
Type:
Session
S
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Science of Art: Using Data to Create Viral Moments
Mar 12, 2018
3:30pm – 4:30pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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The Secrets of Cult Brands
Mar 10, 2018
5:00pm – 6:00pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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SEO Trends Meet Up
Mar 11, 2018
3:30pm – 4:30pm CT
JW Marriott
,
Room 213
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
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Sky Gellatly (ICNCLST): Mentor
Mar 13, 2018
12:30pm – 1:45pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Social Media & Social Good: Creators to The Rescue
Mar 12, 2018
5:00pm – 6:00pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Sonic DNA: How Technology Fuels Creativity
Mar 13, 2018
12:30pm – 1:30pm CT
Austin Convention Center
,
Creative Industries Expo - Next Stage - Exhibit Hall 4
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Synthetic Creativity: When AI Takes Over the Arts
Presented by:
W2O
Mar 14, 2018
3:30pm – 4:30pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
T
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Tech & Humanity: Embedding Empathy in Experience
Presented by:
Accenture
Mar 11, 2018
12:30pm – 1:30pm CT
Courtyard Marriott
,
Rio Grande Ballroom
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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Tina Wells (Buzz Marketing Group): Mentor
Mar 11, 2018
12:30pm – 1:45pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Trendspotting in the Last 15 Years
Mar 15, 2018
12:30pm – 1:30pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Trust, Cogency & Authenticity in an Anti-Ad World
Mar 11, 2018
11:00am – 12:00pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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The Truth About Content: Broken Dreams & the Big Fix
Mar 10, 2018
5:00pm – 6:00pm CT
Austin Convention Center
,
Room 18ABCD
Track:
Brands & Marketing
Format:
Featured Session
Type:
Session
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Try to Lose: 4 Counterintuitive Ways to Win
Mar 12, 2018
3:30pm – 5:30pm CT
Fairmont
,
Indigo Room
Track:
Brands & Marketing
Format:
Workshop
Type:
Session
V
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Vickie Howell (The Knit Show): Mentor
Mar 12, 2018
9:30am – 10:45am CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
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Vladimir Anichkin (PwC Digital): Mentor
Mar 11, 2018
3:30pm – 4:45pm CT
JW Marriott
,
Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
W
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We Help Politicians Persuade. We’ll Help You, Too
Mar 13, 2018
9:30am – 10:30am CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
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Westworld: Establishing A Transmedia Franchise
Mar 11, 2018
5:00pm – 6:00pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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What Digital Marketers Must Know About Cybercrime
Mar 10, 2018
12:30pm – 1:30pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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What Does it Take to Change People’s Minds?
Mar 10, 2018
11:00am – 12:00pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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What Followers Want: How Social Evolves in 2018
Mar 10, 2018
12:30pm – 1:30pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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What’s Next After Advertising? The Jump to Content
Presented by:
W2O
Mar 13, 2018
12:30pm – 1:30pm CT
Fairmont
,
Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Why Engaging with Politics is Critical for Brands
Mar 13, 2018
11:00am – 12:00pm CT
Fairmont
,
Congressional A
Track:
Brands & Marketing
Format:
Solo
Type:
Session
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Why the Best Content Marketers Use Empathy
Mar 13, 2018
12:30pm – 1:30pm CT
Fairmont
,
Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
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Women In Visual Arts Meet Up
Mar 9, 2018
3:30pm – 4:30pm CT
JW Marriott
,
Room 206
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
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Women With Side Hustles Meet Up
Mar 10, 2018
11:00am – 12:00pm CT
JW Marriott
,
Room 206
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
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The World in Your Pocket: How CNN & Great Big Story Go Mobile with Brand Storytelling
Mar 11, 2018
5:00pm – 6:00pm CT
Austin Convention Center
,
Ballroom EFG
Track:
Brands & Marketing
Format:
Featured Session
Type:
Session
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