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Track: Brands & Marketing

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The $40 Trillion Dollar Market Everyone Ignores
The $40 Trillion Dollar Market Everyone Ignores
Mar 15, 2018
3:30pm – 4:30pm CT
Fairmont, Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
#NSFW: Feminist Artists on Sex & Digital Identity
#NSFW: Feminist Artists on Sex & Digital Identity
Mar 12, 2018
5:00pm – 6:00pm CT
Fairmont, Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
A
Absurdity Sells: The Value of Playful Events
Absurdity Sells: The Value of Playful Events
Mar 12, 2018
5:00pm – 6:00pm CT
Fairmont, Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Accounting for Human Tastes: Marketing and A.I.
Accounting for Human Tastes: Marketing and A.I.
Presented by:
Pinterest
Mar 10, 2018
12:30pm – 1:30pm CT
Container Bar
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Adam McNichol (Bannerboy): Mentor
Adam McNichol (Bannerboy): Mentor
Mar 10, 2018
9:30am – 10:45am CT
JW Marriott, Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
Afdhel Aziz Book Signing
Afdhel Aziz Book Signing
Mar 11, 2018
12:00pm – 12:30pm CT
Austin Convention Center, Room 10C
Track:
Brands & Marketing
Format:
Book Signing
Type:
Special Event
Allies in Equality: How Diversity Shapes a Brand
Allies in Equality: How Diversity Shapes a Brand
Presented by:
W2O
Mar 14, 2018
12:30pm – 1:30pm CT
Fairmont, Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Ann Handley Book Signing
Ann Handley Book Signing
Mar 13, 2018
2:00pm – 3:00pm CT
Austin Convention Center, Room 10C
Track:
Brands & Marketing
Format:
Book Signing
Type:
Special Event
A/R Jordan: Activating the Power of Community
A/R Jordan: Activating the Power of Community
Mar 12, 2018
9:30am – 10:30am CT
Fairmont, Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
Art Attack: Data as the New Creative Director
Art Attack: Data as the New Creative Director
Mar 10, 2018
2:00pm – 3:00pm CT
Fairmont, Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Avoiding Privacy/Security Legal Snafus in VR/AR
Avoiding Privacy/Security Legal Snafus in VR/AR
Mar 14, 2018
2:00pm – 3:00pm CT
Fairmont, Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
B
Balancing Brand Building vs. Performance
Balancing Brand Building vs. Performance
Presented by:
W2O
Mar 13, 2018
11:00am – 12:00pm CT
Fairmont, Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Better Together: Cult Brand Collaborations
Better Together: Cult Brand Collaborations
Mar 10, 2018
3:30pm – 4:30pm CT
Fairmont, Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Beyond Ads: Become Entertainment
Beyond Ads: Become Entertainment
Mar 11, 2018
12:30pm – 1:30pm CT
Fairmont, Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Beyond Brand Impressions: Assessing VR's True ROI
Beyond Brand Impressions: Assessing VR's True ROI
Mar 15, 2018
12:30pm – 1:30pm CT
Fairmont, Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
Beyond Buzzwords: How To Tell Your Business’s Story
Beyond Buzzwords: How To Tell Your Business’s Story
Mar 14, 2018
11:00am – 2:00pm CT
Fairmont, Iris Room
Track:
Brands & Marketing
Format:
Workshop
Type:
Session
Black Twitter in the Trump Era
Black Twitter in the Trump Era
Mar 13, 2018
12:30pm – 1:30pm CT
Fairmont, Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
Branding Bootcamp: PR Marine Corps Style
Branding Bootcamp: PR Marine Corps Style
Mar 12, 2018
12:30pm – 1:30pm CT
Fairmont, Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
Brand Licensing Meet Up
Brand Licensing Meet Up
Mar 12, 2018
3:30pm – 4:30pm CT
JW Marriott, Room 207
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
Brand Personality and Business Growth
Brand Personality and Business Growth
Mar 10, 2018
3:30pm – 4:30pm CT
Fairmont, Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Breaking Digital Facades: It's Time to Take Tech Back
Breaking Digital Facades: It's Time to Take Tech Back
Mar 11, 2018
3:30pm – 4:30pm CT
Austin Convention Center, Room 18ABCD
Track:
Brands & Marketing
Format:
Featured Session
Type:
Session
Break & Re-Make Your Brand with Uber
Break & Re-Make Your Brand with Uber
Mar 11, 2018
12:30pm – 1:30pm CT
Austin Convention Center, Ballroom D
Track:
Brands & Marketing
Format:
Featured Session
Type:
Session
Breakthrough Innovators Who Changed the World
Breakthrough Innovators Who Changed the World
Presented by:
W2O
Mar 15, 2018
2:00pm – 3:00pm CT
Fairmont, Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Brian Solis Book Signing
Brian Solis Book Signing
Mar 10, 2018
12:00pm – 1:00pm CT
Austin Convention Center, Room 10C
Track:
Brands & Marketing
Format:
Book Signing
Type:
Special Event
Brian Wallace (NowSourcing): Mentor
Brian Wallace (NowSourcing): Mentor
Mar 14, 2018
11:00am – 12:15pm CT
JW Marriott, Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
Brian Wong Book Signing
Brian Wong Book Signing
Mar 12, 2018
10:30am – 11:00am CT
Austin Convention Center, Room 10C
Track:
Brands & Marketing
Format:
Book Signing
Type:
Special Event
Bring Back the Brand Expertise!
Bring Back the Brand Expertise!
Presented by:
Accenture
Mar 11, 2018
3:30pm – 4:30pm CT
Courtyard Marriott, Rio Grande Ballroom
Track:
Brands & Marketing
Format:
Solo
Type:
Session
Brooke Medansky (Tuft & Needle): Mentor
Brooke Medansky (Tuft & Needle): Mentor
Mar 12, 2018
11:00am – 12:15pm CT
JW Marriott, Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
Building a 21st Century Entertainment Brand
Building a 21st Century Entertainment Brand
Presented by:
Pinterest
Mar 11, 2018
12:30pm – 1:30pm CT
Container Bar
Track:
Brands & Marketing
Format:
Panel
Type:
Session
C
Cara Gresser (Four Seasons Hotels & Resorts): Mentor
Cara Gresser (Four Seasons Hotels & Resorts): Mentor
Mar 12, 2018
3:30pm – 4:45pm CT
JW Marriott, Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
Chatbots & Pixiedust: Extraordinary Service Sells
Chatbots & Pixiedust: Extraordinary Service Sells
Mar 15, 2018
11:00am – 12:00pm CT
Fairmont, Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Chatbots & Robots Give Rise to the “Human” Brand
Chatbots & Robots Give Rise to the “Human” Brand
Mar 14, 2018
2:00pm – 3:00pm CT
Fairmont, Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Cindy Y. Lo (Red Velvet Events): Mentor
Cindy Y. Lo (Red Velvet Events): Mentor
Mar 12, 2018
12:30pm – 1:45pm CT
JW Marriott, Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
Concierge Marketing: Customer Experience 3.0
Concierge Marketing: Customer Experience 3.0
Presented by:
W2O
Mar 13, 2018
9:30am – 10:30am CT
Fairmont, Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Countering Hate: Understanding & Stopping Extremism
Countering Hate: Understanding & Stopping Extremism
Presented by:
W2O
Mar 13, 2018
3:30pm – 4:30pm CT
Fairmont, Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Crafting Mobile Video on Facebook & Instagram
Crafting Mobile Video on Facebook & Instagram
Mar 10, 2018
3:30pm – 5:00pm CT
Fairmont, Iris Room
Track:
Brands & Marketing
Format:
Workshop
Type:
Session
Creating a Movement Through User Generated Content
Creating a Movement Through User Generated Content
Mar 13, 2018
3:30pm – 4:30pm CT
Fairmont, Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Creating a Purpose-Driven Brand by Design
Creating a Purpose-Driven Brand by Design
Mar 12, 2018
12:30pm – 1:30pm CT
Austin Convention Center, Ballroom D
Track:
Brands & Marketing
Format:
Featured Session
Type:
Session
Creating Movement Moments Meet Up
Creating Movement Moments Meet Up
Mar 12, 2018
3:30pm – 4:30pm CT
JW Marriott, Room 211-212
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
Creating Your Social Media Strategy
Creating Your Social Media Strategy
Mar 11, 2018
12:30pm – 1:30pm CT
Room 4-5
Track:
Brands & Marketing
Format:
Solo
Type:
Session
Creative Failures Meet Up
Creative Failures Meet Up
Mar 10, 2018
11:00am – 12:00pm CT
JW Marriott, Room 211-212
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
A CX Field Guide for the Intrepid
A CX Field Guide for the Intrepid
Presented by:
Capital One
Mar 10, 2018
11:00am – 12:00pm CT
Antone’s, Capital One House
Track:
Brands & Marketing
Format:
Solo
Type:
Session
D
Damien Navarro (Vimby): Mentor
Damien Navarro (Vimby): Mentor
Mar 11, 2018
11:00am – 12:15pm CT
JW Marriott, Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
Digital Playbook: Connecting Brands, Fans & Athletes
Digital Playbook: Connecting Brands, Fans & Athletes
Presented by:
W2O
Mar 15, 2018
11:00am – 12:00pm CT
Fairmont, Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Digital Strategists Meet Up
Digital Strategists Meet Up
Mar 12, 2018
12:30pm – 1:30pm CT
JW Marriott, Room 206
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
Don’t Duopolize Me
Don’t Duopolize Me
Mar 12, 2018
9:30am – 10:30am CT
Fairmont, Congressional C
Track:
Brands & Marketing
Format:
Dual
Type:
Session
Driving Audience: If You Build It, They Will Not Come
Driving Audience: If You Build It, They Will Not Come
Mar 13, 2018
9:30am – 10:30am CT
Fairmont, Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
E
Emily Provansal (Social Society OC): Mentor
Emily Provansal (Social Society OC): Mentor
Mar 10, 2018
12:30pm – 1:45pm CT
JW Marriott, Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
Emoticulture: How Data & Science Create Happiness
Emoticulture: How Data & Science Create Happiness
Mar 11, 2018
3:30pm – 4:30pm CT
Fairmont, Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
ENCORE: Art Attack: Data as the New Creative Director
ENCORE: Art Attack: Data as the New Creative Director
Date TBA
Fairmont, Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
ENCORE: Facebook IQ: The 5 Consumer Shifts Shaping 2020
ENCORE: Facebook IQ: The 5 Consumer Shifts Shaping 2020
Date TBA
Fairmont, Congressional B
Track:
Brands & Marketing
Format:
Dual
Type:
Session
ENCORE: Modern Branding Concepts: Make Enemies & Gain Fans!
ENCORE: Modern Branding Concepts: Make Enemies & Gain Fans!
Date TBA
Austin Convention Center, Creative Industries Expo - Next Stage - Exhibit Hall 4
Track:
Brands & Marketing
Format:
Dual
Type:
Session
ENCORE: Never Lose a Customer Again: Creating Lifelong Loyalty
ENCORE: Never Lose a Customer Again: Creating Lifelong Loyalty
Mar 12, 2018
2:00pm – 3:00pm CT
Austin Convention Center, Room 10AB
Track:
Brands & Marketing
Format:
Book Reading
Type:
Session
ENCORE: The New Age of Story: Marketing for a Visual World
ENCORE: The New Age of Story: Marketing for a Visual World
Date TBA
Fairmont, Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
ENCORE: What Followers Want: How Social Evolves in 2018
ENCORE: What Followers Want: How Social Evolves in 2018
Date TBA
Fairmont, Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
The End of Content
The End of Content
Mar 13, 2018
12:30pm – 1:30pm CT
Austin Convention Center, Ballroom EFG
Track:
Brands & Marketing
Format:
Featured Session
Type:
Session
Engaging Society via Life-Changing Innovation
Engaging Society via Life-Changing Innovation
Presented by:
W2O
Mar 15, 2018
3:30pm – 4:30pm CT
Fairmont, Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Escape the Algorithm: Build Rad Online Communities
Escape the Algorithm: Build Rad Online Communities
Mar 13, 2018
11:00am – 12:00pm CT
Fairmont, Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Evolution of Advocacy & Employee Communications
Evolution of Advocacy & Employee Communications
Presented by:
W2O
Mar 13, 2018
2:00pm – 3:00pm CT
Fairmont, Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Evolving Business Models: Finding Next Gen Customers
Evolving Business Models: Finding Next Gen Customers
Presented by:
W2O
Mar 15, 2018
5:00pm – 6:00pm CT
Fairmont, Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Extended Realities: The End of Distance
Extended Realities: The End of Distance
Presented by:
Accenture
Mar 11, 2018
5:00pm – 6:00pm CT
Courtyard Marriott, Rio Grande Ballroom
Track:
Brands & Marketing
Format:
Solo
Type:
Session
F
Facebook IQ: The 5 Consumer Shifts Shaping 2020
Facebook IQ: The 5 Consumer Shifts Shaping 2020
Mar 11, 2018
2:00pm – 3:00pm CT
Fairmont, Congressional B
Track:
Brands & Marketing
Format:
Dual
Type:
Session
Facebook Live Broadcasters Meet Up
Facebook Live Broadcasters Meet Up
Mar 11, 2018
11:00am – 12:00pm CT
JW Marriott, Room 213
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
Fighting Back with CSR: How Companies Are Uniting
Fighting Back with CSR: How Companies Are Uniting
Mar 11, 2018
12:30pm – 1:30pm CT
Fairmont, Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Find an Audience, Build a Brand and Make Bank
Find an Audience, Build a Brand and Make Bank
Mar 15, 2018
2:00pm – 3:00pm CT
Fairmont, Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
First Time to SXSW Meet Up
First Time to SXSW Meet Up
Mar 9, 2018
5:00pm – 6:00pm CT
Austin Convention Center, Ballroom EFG
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
The Flow State: How to Tap Into Consumers’ Brains
The Flow State: How to Tap Into Consumers’ Brains
Mar 11, 2018
5:00pm – 6:00pm CT
Fairmont, Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
For CMOs Knowledge is Power
For CMOs Knowledge is Power
Mar 14, 2018
12:30pm – 1:30pm CT
Fairmont, Congressional A
Track:
Brands & Marketing
Format:
Solo
Type:
Session
For Us By Us: Marketing for the Global Majority
For Us By Us: Marketing for the Global Majority
Mar 14, 2018
11:00am – 12:00pm CT
Fairmont, Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
Fountain of Youth: How Brands Can Drink From It
Fountain of Youth: How Brands Can Drink From It
Mar 10, 2018
9:30am – 10:30am CT
Fairmont, Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Frank Donner (BLKBK Creative Group): Mentor
Frank Donner (BLKBK Creative Group): Mentor
Mar 11, 2018
3:30pm – 4:45pm CT
JW Marriott, Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
Future of Physical Retail in a Post-Digital World
Future of Physical Retail in a Post-Digital World
Mar 11, 2018
5:00pm – 6:00pm CT
Fairmont, Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Futureproof Your Business for the Next Disruption
Futureproof Your Business for the Next Disruption
Mar 10, 2018
9:30am – 10:30am CT
Austin Convention Center, Room 10AB
Track:
Brands & Marketing
Format:
Book Reading
Type:
Session
G
Gen Z Marketing Meet Up
Gen Z Marketing Meet Up
Mar 10, 2018
11:00am – 12:00pm CT
JW Marriott, Room 207
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
Goodbye Mad Men, Hello New Gen
Goodbye Mad Men, Hello New Gen
Mar 14, 2018
3:30pm – 4:30pm CT
Fairmont, Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
H
Hannah Hart Book Signing
Hannah Hart Book Signing
Mar 12, 2018
2:00pm – 3:00pm CT
Austin Convention Center, Room 10C
Track:
Brands & Marketing
Format:
Book Signing
Type:
Special Event
Harsh Acharya (DELL): Mentor
Harsh Acharya (DELL): Mentor
Mar 13, 2018
2:00pm – 3:15pm CT
JW Marriott, Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
Hella Good Content
Hella Good Content
Mar 11, 2018
2:00pm – 3:00pm CT
Room 4-5
Track:
Brands & Marketing
Format:
Solo
Type:
Session
How Apps are Shaping the Future of Travel
How Apps are Shaping the Future of Travel
Presented by:
Fort Worth Now
Mar 14, 2018
3:30pm – 4:30pm CT
Fair Market, Fort Worth Now
Track:
Brands & Marketing
Format:
Panel
Type:
Session
How Brands Who Speak Gen Z Slay
How Brands Who Speak Gen Z Slay
Mar 11, 2018
11:00am – 12:00pm CT
Fairmont, Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
How Gender Fluidity Recasts Brand Engagement
How Gender Fluidity Recasts Brand Engagement
Mar 12, 2018
11:00am – 12:00pm CT
Fairmont, Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
How NASA and LEGO Embrace Open Innovation
How NASA and LEGO Embrace Open Innovation
Mar 12, 2018
12:30pm – 1:30pm CT
Fairmont, Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
How Neuroscience Reveals Your “Expert Blindness”
How Neuroscience Reveals Your “Expert Blindness”
Mar 15, 2018
11:00am – 12:00pm CT
Fairmont, Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
How to Create at the Speed of Feed
How to Create at the Speed of Feed
Mar 10, 2018
11:00am – 12:00pm CT
Fairmont, Congressional A
Track:
Brands & Marketing
Format:
Solo
Type:
Session
How to Sell Your Book Online Meet Up
How to Sell Your Book Online Meet Up
Mar 10, 2018
3:30pm – 4:30pm CT
JW Marriott, Room 210
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
How to Tell a 6-Second Story: Advertising’s Future
How to Tell a 6-Second Story: Advertising’s Future
Mar 11, 2018
3:30pm – 4:30pm CT
Fairmont, Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
How to Tell the Truth Like a Liar
How to Tell the Truth Like a Liar
Mar 12, 2018
3:30pm – 4:30pm CT
Fairmont, Congressional A
Track:
Brands & Marketing
Format:
Solo
Type:
Session
Hurry Up: High Times Are Here
Hurry Up: High Times Are Here
Mar 14, 2018
12:30pm – 1:30pm CT
Fairmont, Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
I
If You Don’t Share It, Did It Really Happen?
If You Don’t Share It, Did It Really Happen?
Mar 15, 2018
2:00pm – 3:00pm CT
Fairmont, Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
Impact and Commerce
Impact and Commerce
Mar 15, 2018
3:30pm – 4:30pm CT
Fairmont, Congressional B
Track:
Brands & Marketing
Format:
Dual
Type:
Session
Increasing CTR with 1:1 Content Marketing
Increasing CTR with 1:1 Content Marketing
Mar 10, 2018
9:30am – 10:30am CT
Fairmont, Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Innovating the Future with Culture Track
Innovating the Future with Culture Track
Mar 11, 2018
12:30pm – 1:30pm CT
Fairmont, Congressional A
Track:
Brands & Marketing
Format:
Solo
Type:
Session
Innovation Fatigue: Tech Content in A Noisy World
Innovation Fatigue: Tech Content in A Noisy World
Mar 12, 2018
11:00am – 12:00pm CT
Fairmont, Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
An Insider’s View into Healthcare Innovation
An Insider’s View into Healthcare Innovation
Presented by:
W2O
Mar 14, 2018
11:00am – 12:00pm CT
Fairmont, Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Intro to Data Analytics
Intro to Data Analytics
Mar 10, 2018
2:00pm – 3:00pm CT
Palmer Events Center, Room 1-2
Track:
Brands & Marketing
Format:
Solo
Type:
Session
Intro to Digital Marketing
Intro to Digital Marketing
Mar 11, 2018
11:00am – 12:00pm CT
Room 4-5
Track:
Brands & Marketing
Format:
Solo
Type:
Session
Intro to Google Analytics
Intro to Google Analytics
Mar 11, 2018
3:30pm – 4:30pm CT
Room 4-5
Track:
Brands & Marketing
Format:
Solo
Type:
Session
I’ve Got No Screens: Internet’s Screenless Future
I’ve Got No Screens: Internet’s Screenless Future
Mar 10, 2018
9:30am – 10:30am CT
Fairmont, Congressional A
Track:
Brands & Marketing
Format:
Solo
Type:
Session
J
Jackie Huba (Jackie Huba): Mentor
Jackie Huba (Jackie Huba): Mentor
Mar 13, 2018
3:30pm – 4:45pm CT
JW Marriott, Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
Jason Glantz (PwC): Mentor
Jason Glantz (PwC): Mentor
Mar 10, 2018
2:00pm – 3:15pm CT
JW Marriott, Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
Jenessa Carder (Isobar): Mentor
Jenessa Carder (Isobar): Mentor
Mar 13, 2018
11:00am – 12:15pm CT
JW Marriott, Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
Jennie Averbook Kaylie (PwC): Mentor
Jennie Averbook Kaylie (PwC): Mentor
Mar 11, 2018
2:00pm – 3:15pm CT
JW Marriott, Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
Joey Coleman Book Signing
Joey Coleman Book Signing
Mar 11, 2018
6:00pm – 6:30pm CT
Austin Convention Center, Room 10C
Track:
Brands & Marketing
Format:
Book Signing
Type:
Special Event
John Robert Reed (Jones-Dilworth, Inc): Mentor
John Robert Reed (Jones-Dilworth, Inc): Mentor
Mar 11, 2018
2:00pm – 3:15pm CT
JW Marriott, Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
K
Kandia Johnson (Kandid Conversations): Mentor
Kandia Johnson (Kandid Conversations): Mentor
Mar 11, 2018
2:00pm – 3:15pm CT
JW Marriott, Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
Kate Richling (MediaMonks): Mentor
Kate Richling (MediaMonks): Mentor
Mar 12, 2018
9:30am – 10:45am CT
JW Marriott, Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
Kieley Taylor (GroupM): Mentor
Kieley Taylor (GroupM): Mentor
Mar 10, 2018
9:30am – 10:45am CT
JW Marriott, Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
L
Latinas Removing Barriers in Tech
Latinas Removing Barriers in Tech
Mar 10, 2018
12:30pm – 1:30pm CT
Fairmont, Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Latinos​: ​At the Intersection of Culture & Influence
Latinos​: ​At the Intersection of Culture & Influence
Mar 12, 2018
11:00am – 12:00pm CT
Fairmont, Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
LGBTQIA+ in Marketing Meet Up
LGBTQIA+ in Marketing Meet Up
Mar 11, 2018
2:00pm – 3:00pm CT
JW Marriott, Room 211-212
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
Lisa Chau (Alpha Vert): Mentor
Lisa Chau (Alpha Vert): Mentor
Mar 13, 2018
2:00pm – 3:15pm CT
JW Marriott, Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
Livia Gatti (Sapient/AG2): Mentor
Livia Gatti (Sapient/AG2): Mentor
Mar 10, 2018
2:00pm – 3:15pm CT
JW Marriott, Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
M
Marc Ramos (SplashBI): Mentor
Marc Ramos (SplashBI): Mentor
Mar 13, 2018
11:00am – 12:15pm CT
JW Marriott, Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
A Marketer’s Groundhog Day: The Need for Agile
A Marketer’s Groundhog Day: The Need for Agile
Mar 13, 2018
3:30pm – 5:30pm CT
Fairmont, Indigo Room
Track:
Brands & Marketing
Format:
Workshop
Type:
Session
Mark Lainas (Ogilvy UK): Mentor
Mark Lainas (Ogilvy UK): Mentor
Mar 10, 2018
11:00am – 12:15pm CT
JW Marriott, Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
Mastering Corporate Relevance in a Distracted World
Mastering Corporate Relevance in a Distracted World
Presented by:
W2O
Mar 14, 2018
5:00pm – 6:00pm CT
Fairmont, Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Melissa Farrar (Fairmont San Francisco): Mentor
Melissa Farrar (Fairmont San Francisco): Mentor
Mar 10, 2018
3:30pm – 4:45pm CT
JW Marriott, Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
Melissa Schilling Book Signing
Melissa Schilling Book Signing
Mar 15, 2018
3:30pm – 4:00pm CT
Austin Convention Center, Room 10C
Track:
Brands & Marketing
Format:
Book Signing
Type:
Special Event
Michael Nieling (Ocupop): Mentor
Michael Nieling (Ocupop): Mentor
Mar 12, 2018
11:00am – 12:15pm CT
JW Marriott, Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
Minter DIal & Caleb Storkey Book Signing
Minter DIal & Caleb Storkey Book Signing
Mar 10, 2018
10:30am – 11:00am CT
Austin Convention Center, Room 10C
Track:
Brands & Marketing
Format:
Book Signing
Type:
Special Event
Modern Branding Concepts: Make Enemies & Gain Fans!
Modern Branding Concepts: Make Enemies & Gain Fans!
Mar 11, 2018
11:00am – 12:00pm CT
Austin Convention Center, Creative Industries Expo - Next Stage - Exhibit Hall 4
Track:
Brands & Marketing
Format:
Dual
Type:
Session
Modern-day Publisher Models: Beyond Advertising
Modern-day Publisher Models: Beyond Advertising
Mar 12, 2018
12:30pm – 1:30pm CT
Fairmont, Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Molly Garris (Johnson & Johnson): Mentor
Molly Garris (Johnson & Johnson): Mentor
Mar 11, 2018
11:00am – 12:15pm CT
JW Marriott, Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
Momentum: Brand Building in the Digital Age
Momentum: Brand Building in the Digital Age
Mar 10, 2018
11:00am – 12:00pm CT
Austin Convention Center, Room 10AB
Track:
Brands & Marketing
Format:
Book Reading
Type:
Session
More Data, More Problems: Transparency in 2018
More Data, More Problems: Transparency in 2018
Mar 10, 2018
11:00am – 12:00pm CT
Fairmont, Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Multi-Screen Video Mindshare Meet Up
Multi-Screen Video Mindshare Meet Up
Mar 11, 2018
5:00pm – 6:00pm CT
JW Marriott, Room 211-212
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
Music as a Corporate Social Responsibility Platform
Music as a Corporate Social Responsibility Platform
Presented by:
W2O
Mar 13, 2018
5:00pm – 6:00pm CT
Fairmont, Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
N
Never Lose a Customer Again: Creating Lifelong Loyalty
Never Lose a Customer Again: Creating Lifelong Loyalty
Mar 11, 2018
5:00pm – 6:00pm CT
Austin Convention Center, Room 9C
Track:
Brands & Marketing
Format:
Book Reading
Type:
Session
The New Age of Story: Marketing for a Visual World
The New Age of Story: Marketing for a Visual World
Mar 10, 2018
3:30pm – 4:30pm CT
Fairmont, Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
The New Arbiters of Taste
The New Arbiters of Taste
Presented by:
Pinterest
Mar 11, 2018
11:00am – 12:00pm CT
Container Bar
Track:
Brands & Marketing
Format:
Panel
Type:
Session
News Integrity: Advocating for Quality Journalism
News Integrity: Advocating for Quality Journalism
Presented by:
W2O
Mar 15, 2018
12:30pm – 1:30pm CT
Fairmont, Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
The New World of Microadventure...Thanks to Tech
The New World of Microadventure...Thanks to Tech
Presented by:
Pinterest
Mar 10, 2018
11:00am – 12:00pm CT
Container Bar
Track:
Brands & Marketing
Format:
Dual
Type:
Session
Next-Gen Content Marketing: Reaching Digital Natives
Next-Gen Content Marketing: Reaching Digital Natives
Presented by:
W2O
Mar 14, 2018
2:00pm – 3:00pm CT
Fairmont, Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
O
On Brand with Nick Westergaard
On Brand with Nick Westergaard
Mar 10, 2018
9:30am – 10:30am CT
Fairmont, Wisteria Room
Track:
Brands & Marketing
Format:
Podcast
Type:
Session
Out of Earbuds & Onto the Screen: Your Fave Podcast
Out of Earbuds & Onto the Screen: Your Fave Podcast
Mar 14, 2018
11:00am – 12:00pm CT
Fairmont, Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
P
Partnering to Take Customers Around the World
Partnering to Take Customers Around the World
Presented by:
Citi FinTech
Mar 13, 2018
3:30pm – 4:30pm CT
Fairmont, Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
The Podcast Gold Rush: Why Now?
The Podcast Gold Rush: Why Now?
Mar 14, 2018
3:30pm – 4:30pm CT
Fairmont, Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
Q
Queen E to Queen Bey: A Masterclass in Reputation
Queen E to Queen Bey: A Masterclass in Reputation
Mar 12, 2018
9:30am – 10:30am CT
Fairmont, Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
The Quirky Black Lunch Table: Why You Need A Seat
The Quirky Black Lunch Table: Why You Need A Seat
Mar 12, 2018
3:30pm – 4:30pm CT
Fairmont, Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
R
Reading Signals: The New Segmentation
Reading Signals: The New Segmentation
Mar 11, 2018
11:00am – 12:00pm CT
Fairmont, Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
The Real Thing: Machine Learning and Coca-Cola
The Real Thing: Machine Learning and Coca-Cola
Presented by:
CI&T
Mar 12, 2018
11:00am – 12:00pm CT
Courtyard Marriott, Rio Grande Ballroom
Track:
Brands & Marketing
Format:
Panel
Type:
Session
The Reinvention of Stores: Innovate to Survive
The Reinvention of Stores: Innovate to Survive
Mar 10, 2018
5:00pm – 6:00pm CT
Fairmont, Congressional A
Track:
Brands & Marketing
Format:
Solo
Type:
Session
RTA 101: How to Sound Like a Programmatic Pro
RTA 101: How to Sound Like a Programmatic Pro
Mar 14, 2018
3:30pm – 5:30pm CT
Fairmont, Iris Room
Track:
Brands & Marketing
Format:
Workshop
Type:
Session
S
Science of Art: Using Data to Create Viral Moments
Science of Art: Using Data to Create Viral Moments
Mar 12, 2018
3:30pm – 4:30pm CT
Fairmont, Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
The Secrets of Cult Brands
The Secrets of Cult Brands
Mar 10, 2018
5:00pm – 6:00pm CT
Fairmont, Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
SEO Trends Meet Up
SEO Trends Meet Up
Mar 11, 2018
3:30pm – 4:30pm CT
JW Marriott, Room 213
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
Sky Gellatly (ICNCLST): Mentor
Sky Gellatly (ICNCLST): Mentor
Mar 13, 2018
12:30pm – 1:45pm CT
JW Marriott, Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
Social Media & Social Good: Creators to The Rescue
Social Media & Social Good: Creators to The Rescue
Mar 12, 2018
5:00pm – 6:00pm CT
Fairmont, Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Sonic DNA: How Technology Fuels Creativity
Sonic DNA: How Technology Fuels Creativity
Mar 13, 2018
12:30pm – 1:30pm CT
Austin Convention Center, Creative Industries Expo - Next Stage - Exhibit Hall 4
Track:
Brands & Marketing
Format:
Dual
Type:
Session
Synthetic Creativity: When AI Takes Over the Arts
Synthetic Creativity: When AI Takes Over the Arts
Presented by:
W2O
Mar 14, 2018
3:30pm – 4:30pm CT
Fairmont, Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
T
Tech & Humanity: Embedding Empathy in Experience
Tech & Humanity: Embedding Empathy in Experience
Presented by:
Accenture
Mar 11, 2018
12:30pm – 1:30pm CT
Courtyard Marriott, Rio Grande Ballroom
Track:
Brands & Marketing
Format:
Solo
Type:
Session
Tina Wells (Buzz Marketing Group): Mentor
Tina Wells (Buzz Marketing Group): Mentor
Mar 11, 2018
12:30pm – 1:45pm CT
JW Marriott, Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
Trendspotting in the Last 15 Years
Trendspotting in the Last 15 Years
Mar 15, 2018
12:30pm – 1:30pm CT
Fairmont, Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Trust, Cogency & Authenticity in an Anti-Ad World
Trust, Cogency & Authenticity in an Anti-Ad World
Mar 11, 2018
11:00am – 12:00pm CT
Fairmont, Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
The Truth About Content: Broken Dreams & the Big Fix
The Truth About Content: Broken Dreams & the Big Fix
Mar 10, 2018
5:00pm – 6:00pm CT
Austin Convention Center, Room 18ABCD
Track:
Brands & Marketing
Format:
Featured Session
Type:
Session
Try to Lose: 4 Counterintuitive Ways to Win
Try to Lose: 4 Counterintuitive Ways to Win
Mar 12, 2018
3:30pm – 5:30pm CT
Fairmont, Indigo Room
Track:
Brands & Marketing
Format:
Workshop
Type:
Session
V
Vickie Howell (The Knit Show): Mentor
Vickie Howell (The Knit Show): Mentor
Mar 12, 2018
9:30am – 10:45am CT
JW Marriott, Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
Vladimir Anichkin (PwC Digital): Mentor
Vladimir Anichkin (PwC Digital): Mentor
Mar 11, 2018
3:30pm – 4:45pm CT
JW Marriott, Salon 8
Track:
Brands & Marketing
Format:
Mentor Session
Type:
Session
W
We Help Politicians Persuade. We’ll Help You, Too
We Help Politicians Persuade. We’ll Help You, Too
Mar 13, 2018
9:30am – 10:30am CT
Fairmont, Congressional A
Track:
Brands & Marketing
Format:
Dual
Type:
Session
Westworld: Establishing A Transmedia Franchise
Westworld: Establishing A Transmedia Franchise
Mar 11, 2018
5:00pm – 6:00pm CT
Fairmont, Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
What Digital Marketers Must Know About Cybercrime
What Digital Marketers Must Know About Cybercrime
Mar 10, 2018
12:30pm – 1:30pm CT
Fairmont, Congressional A
Track:
Brands & Marketing
Format:
Solo
Type:
Session
What Does it Take to Change People’s Minds?
What Does it Take to Change People’s Minds?
Mar 10, 2018
11:00am – 12:00pm CT
Fairmont, Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
What Followers Want: How Social Evolves in 2018
What Followers Want: How Social Evolves in 2018
Mar 10, 2018
12:30pm – 1:30pm CT
Fairmont, Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
What’s Next After Advertising? The Jump to Content
What’s Next After Advertising? The Jump to Content
Presented by:
W2O
Mar 13, 2018
12:30pm – 1:30pm CT
Fairmont, Congressional C
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Why Engaging with Politics is Critical for Brands
Why Engaging with Politics is Critical for Brands
Mar 13, 2018
11:00am – 12:00pm CT
Fairmont, Congressional A
Track:
Brands & Marketing
Format:
Solo
Type:
Session
Why the Best Content Marketers Use Empathy
Why the Best Content Marketers Use Empathy
Mar 13, 2018
12:30pm – 1:30pm CT
Fairmont, Congressional B
Track:
Brands & Marketing
Format:
Panel
Type:
Session
Women In Visual Arts Meet Up
Women In Visual Arts Meet Up
Mar 9, 2018
3:30pm – 4:30pm CT
JW Marriott, Room 206
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
Women With Side Hustles Meet Up
Women With Side Hustles Meet Up
Mar 10, 2018
11:00am – 12:00pm CT
JW Marriott, Room 206
Track:
Brands & Marketing
Format:
Meet Up
Type:
Session
The World in Your Pocket: How CNN & Great Big Story Go Mobile with Brand Storytelling
The World in Your Pocket: How CNN & Great Big Story Go Mobile with Brand Storytelling
Mar 11, 2018
5:00pm – 6:00pm CT
Austin Convention Center, Ballroom EFG
Track:
Brands & Marketing
Format:
Featured Session
Type:
Session