From Bronx To Billions: A Hip-Hop History Lesson

Mar 14, 2018

2:00pm – 3:00pm CT

Recording: From Bronx To Billions: A Hip-Hop History Lesson, Mar 14, 2018

Hip-hop is now America’s most-consumed genre, enriching acts from Cardi B to Jay-Z. Yet its roots lie in the burned out South Bronx neighborhoods of the 1970s. Join one of the genre’s founding DJs (Grandwizzard Theodore, inventor of the scratch), its Forbes wealth chronicler (Zack O’Malley Greenburg, author of the new book 3 Kings: Diddy, Dr. Dre, Jay-Z and Hip-Hop’s Multibllion-Dollar Rise) and its preservationist (Rocky Bucano, president of the Universal Hip-Hop Museum) to find out what clues hip-hop’s fascinating past offers for its lucrative future.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Rocky Bucano

Universal Hip Hop Museum

Details

Primary Entry:
Music Badge
Platinum Badge
Artist Wristband
Secondary Entry:
Film Badge
Interactive Badge
Format:

Panel

Type:

Session

Track:

Music Culture & Stories

Level:

Intermediate