The Attack has been known for its variety show and gaming community off the heals of its predecessor, "Attack of the Show" on G4. Thanks to its original host and founder, Kevin Pereira, The Attack has also evolved into a full-fledged production company, Attack Media, which has taken internet culture and turned traditional "let's plays" into linear formats on TV. With shows like "Player Select" on Disney XD and licensing deals like "The Attack" on DXP, the new media brand is challenging the conformity of appointment TV and slowly changing the rules of broadcast standards. Join Kevin Pereira and his producing team in this discussion on what it will take to bridge the gap between digital pop culture and traditional media.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]