Artificial intelligence is rapidly expanding into the film and television industries and is going to change the way we make, program, and watch TV and film. Despite the anxiety about AI killing jobs, if we look closer, we find that AI is not a threat to human creativity, but is an exciting tool to push our audiovisual experiences and business outcomes to new heights.

This session will outline how NBCUniversal is leveraging AI to augment the creativity and expertise of human screen writers, creative directors, and programming executives with the potential. They will discuss how AI is being used to infuse data, insights, and continuous learning into the planning, buying and creative processes, automating what it can and augmenting human creativity and potential in exciting ways.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]