Destinations of all stripes - from retail and leisure centers, to sports and entertainment venues, to urban and natural public spaces - are investing in new layers of digital infrastructure and activations designed to attract, engage and retain visitors.

Journey into inspiring content and technologies implemented in Moment Factory's recent interactive Placemaking and Live Entertainment projects.

As we take architecture and public art from a passive spectator sport into a responsive, intelligent future, the stories that these digital systems enable are key strategic levers in our quest to create meaning and value in tomorrow’s public environments.

As always, authenticity and identity are key starting points to engage locals and visitors alike in the story of a Place and its People.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]