What Mobile Means for the World’s Biggest Brands

Recording: What Mobile Means for the World’s Biggest Brands, Mar 10, 2018


Fitz Tepper


Amber Venz Box


There's a widening gap between the retail, tech and media winners and losers due to one major movement—the rapid shift to mobile content creation and consumption. Desktop has become a tool of the minority, declining significantly in relevancy, and new mobile-first publishing platforms have emerged and seemingly overnight engulfed consumers in closed social environments. What are the implications of a mobile world for the world's biggest businesses?

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Event Type: Session
Level: Intermediate