This session requires RSVP, and access will only be available to badge types listed under "Primary Access."
Areas of expertise: Artist/DJ management; curating relationships/driving campaigns between brands and artists; creative & art direction; and digital branding.
Sky Gellatly is a creative entrepreneur, marketing leader, and the visionary founder and CEO of creative agency ICNCLST. Fusing dynamic creative approaches with cutting-edge brand strategies, Gellatly has built one of the most diverse and distinguished companies in marketing today. One part artist representation firm, one part dynamic brand consultancy, ICNCLST helps businesses engage with artists and creatives with greater fluency and nuance, and empowers artists to realize commercial opportunities with big brands—with sound financial returns and emotional confidence.
As CEO of ICNCLST, Gellatly oversees the curation of relationships between artists like Futura, 13thWitness, and Baron von Fancy, with elite brands and partners such as Nike, Google, Alexander Wang, and Chanel. ICNCLST’s work has driven innovation through collaboration; with major successes in 2017 including a live painting from Futura at Chanel‘s takeover of Paris-based colette, Nina Chanel Abney’s collaboration with Google Pixel at 29Rooms in Los Angeles, and Futura and KRINK’s “Make Your Mark” installations at Nike Soho.
Before founding ICNCLST, Gellatly was one of three managÏƒing partners at the New York and Portland-based creative marketing agency Team Epiphany; at Team Epiphany, he was the client lead on accounts such as Nike, Converse, Rock the Vote, and Incase. A noted and active DJ, Gellatly partnered with Lupe Fiasco for the collaborative music partnership SNDCLSH, and also serves as Fiasco’s occasional tour DJ; in this way, Gellatly has an innate, first-hand understanding of what it’s like “being talent” — and applies this knowledge when triangulating artist, brand, and consumer.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.