#W2OSXSW

Presented by W2O

Mastering Corporate Relevance in a Distracted World

Mar 14, 2018

5:00pm – 6:00pm CT

Recording: Mastering Corporate Relevance in a Distracted World, Mar 14, 2018

In today’s ever-evolving marketplace, companies are outside looking in around the trends and issues that matter most to the future of their businesses. Put simply, if you’re not relevant you don’t exist. That’s why, today, relevance has become the new corporate currency. We’ll discuss how leading communicators are addressing this reality – ranging from implications to strategy, core positioning, building relationships with new audiences, and using advanced analytics to stay ahead of the curve.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Rob Clark

Medtronic

Gary Grates

W2O Group

Marci Kaminsky

Grant Thornton

Noreen Pratscher

Serta Simmons Bedding LLC

Details

Primary Entry:
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Secondary Entry:
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Format:

Panel

Type:

Session

Track:

Brands & Marketing