In today’s ever-evolving marketplace, companies are outside looking in around the trends and issues that matter most to the future of their businesses. Put simply, if you’re not relevant you don’t exist. That’s why, today, relevance has become the new corporate currency. We’ll discuss how leading communicators are addressing this reality – ranging from implications to strategy, core positioning, building relationships with new audiences, and using advanced analytics to stay ahead of the curve.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]