How Madden Made People Cry

Recording: How Madden Made People Cry, Mar 10, 2018


Taylor Estes

247 Sports

Brian Murray


Scott Porter

EA Sports

Michael Young


Creating Film Quality Emotion in a Sports Video Game: Join the creators of Madden’s first playable movie Longshot as they explore the challenges of creating cinematic emotion inside a sports video game. They’ll describe the process of filming, casting, writing, and producing the highly critically acclaimed 6-hour experience and answer the question why does being emotionally responsible for your characters have huge impact on story experiences?

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Film Badge
Secondary Entry: Music Badge, Interactive Badge
Format: Panel
Event Type: Session