Creating Film Quality Emotion in a Sports Video Game: Join the creators of Madden’s first playable movie Longshot as they explore the challenges of creating cinematic emotion inside a sports video game. They’ll describe the process of filming, casting, writing, and producing the highly critically acclaimed 6-hour experience and answer the question why does being emotionally responsible for your characters have huge impact on story experiences?

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]