Augmented reality (AR) had its coming out party in 2017, with more than 200 AR / VR companies raising a combined total of $2.1 billion in VC funding. With AR platforms including ARKit, ARCore, Snapchat Lens, and the Mira SDK democratizing developer tools, app and video game creators are exploring what’s possible when the physical and digital worlds merge. As phone-based AR experiences continue to take off, learn how companies are already building premium, hands-free AR experiences that will take the medium to the next level.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]