The strongest stories submerge us in a multi sensory adventure, across an amalgamation of platforms, augmented with engaging content.

a transmedia experience.

CEO of Herø Records, Matt Medney explores the meaning of their mission: “To boldly impact entertainment & culture through experiential, provocative and interactive auditory & visual art.”

Herø Records is a cutting edge experiential record label which fuses storytelling in the form of comics, novels, animation and live action features, with music. This session explores how they envision content and storytelling to evolve over the next decade.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]