Imagine a world in which consumers are as excited about the newest gene therapy discovery as they are about the iPhone X announcement. Healthcare companies have been at the forefront of many of the most amazing and life-changing discoveries – but society at large is disengaged and even skeptical.
How can life sciences companies – from biotech to pharma to manufacturers – shift the way they are representing themselves to cultivate genuine interest in and passion for scientific development? In what ways can they tap in to the marketing and storytelling strategies of tech and consumer companies to capture the minds and hearts of general society? How are they rewriting the rules of the healthcare culture to attract and retain the new wave of innovators who will become ambassadors for science?  
Hear from leading executives from three recognized life science companies on ways their companies are innovating – both from within and external influences.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]