The intersection of impact and commerce has never been more intertwined and individuals have led the charge, creating demand for brands to be better. Philanthropists, entertainers, aid workers, marketers, and consumers passionately fight for the belief in a better tomorrow and have shifted culture to make "making a difference" cooler than ever. In this panel, meet four individuals who have incorporated impact into their life's work, creatively bridging business and impact.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]