Break & Re-Make Your Brand with Uber

Recording: Break & Re-Make Your Brand with Uber, Mar 11, 2018


Jo Ling Kent

NBC News

When Bozoma Saint John joined Uber as its first ever Chief Brand Officer, she knew that shifting the culture and perception of the ride-sharing giant would be no small feat - but Bozoma loves a good challenge. Hear her share tips and strategies for evolving brands with bold campaigns, compelling storytelling and of course, a good dose of style and flair.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Event Type: Session