Break & Re-Make Your Brand with Uber

Date TBA

Recording: Break & Re-Make Your Brand with Uber, Date TBA

When Bozoma Saint John joined Uber as its first ever Chief Brand Officer, she knew that shifting the culture and perception of the ride-sharing giant would be no small feat - but Bozoma loves a good challenge. Hear her share tips and strategies for evolving brands with bold campaigns, compelling storytelling and of course, a good dose of style and flair.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Jo Ling Kent

NBC News

Details

Primary Entry:
Platinum Badge
Interactive Badge
Secondary Entry:
Music Badge
Film Badge
Format:

Featured Session

Type:

Session

Track:

Brands & Marketing