When Bozoma Saint John joined Uber as its first ever Chief Brand Officer, she knew that shifting the culture and perception of the ride-sharing giant would be no small feat - but Bozoma loves a good challenge. Hear her share tips and strategies for evolving brands with bold campaigns, compelling storytelling and of course, a good dose of style and flair.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]
Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.
Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Featured Session
Event Type: Session
Track: Brands & Marketing