Artificial Intelligence (AI) will be the most important technology of the 21st century, transforming every customer experience, every company and every industry. The dawn of the AI-era will be even more disruptive than the Internet, forcing brands to re-think how they can create an experience ecosystem for their customers. However, in a world where everything that can be automated will be, marketers are increasingly challenged by CEOs and the marketplace to fuse art and science to find new ways to grow. Quantcast’s Chief Marketing and Communications Officer Steven Wolfe Pereira will explain how brands can develop an AI strategy, identify the right use cases where AI can make an impact and ultimately help marketers better understand, influence and measure their customer experiences to drive growth.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]