The transition from traditional sports to esports seems like a straightforward path, and more sports owners and athletes are making the move, but one of the first athletes to travel this road was three-time NBA champ Rick Fox, whose Echo Fox organization has grown into one of the dominant forces in esports. Hear from Fox in conversation with Lang Whitaker, a longtime sports journalist who recently joined the Memphis Grizzlies to be the GM of Grizz Gaming, their team in the upcoming NBA 2K League.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]