How to Build a Digital Brand and Cultivate Community

Recording: How to Build a Digital Brand and Cultivate Community, Mar 12, 2018

Join Kendall Coleman (Williams Sonoma), Gaby Dalkin (What's Gaby Cooking), Ellen Bennet (Hedley and Bennet) and Mackenzie Barth (Spoon University) for a panel all about how they've built their brands in today's digital world.

They'll discuss everything from getting their brands off the ground, figuring out what their brand stands for, building a community, figuring out how to stay relevant while creating awesome content and engaging with their communities in various ways both online and offline. Plus why it's so important to be real and stay human when so much of business is done online.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: Food
Level: Advanced