Sustainability or Bust: The Future of Brands


Helena Dunn


This discussion will address the value of socially and environmentally driven business strategy as being central to the profitability and survival of emerging brands. Engaging customers and investors, these business leaders win on sustainability. They’ll explore the concepts of triple bottom line, the circular economy, authenticity and the special relationship between brands and the communities that co-create them.

*Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Primary Entry: Platinum Badge, Interactive Badge
Secondary Entry: Music Badge, Film Badge
Format: Panel
Event Type: Session
Track: Style