Over the past few years, it is clear that fashion and technology are becoming interdependent. As consumers become increasingly mobile and connected, luxury retailers are working with new technologies that promise a more seamless experience between the online and offline worlds. During this dual session, we will explore how disruptive innovation and technology is redefining the industry and the future of luxury retail. We will also discuss the main tensions and alliances you can draw on to succeed as a hybrid company.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]