#gretchenjones

Pattern Break: Fashion and Creativity vs. Big Data

Date TBA

What is the fate of creative intuition in the 21st century? Today we see businesses downgrading and negating the value of creativity, replacing designers with ‘big data’ in search of predictability and value creation. We’re all feeling the impacts of monopoly-scaled business domination every day–homogenization and oversaturation–in the fashion industry as well as our overall culture. It’s time to reassert the importance of creative intuition in the world and in businesses of every scale.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Gretchen Jones

Gretchen Jones

Gretchen Jones

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About
Format: Solo
Type: Session
Track: Style