#gretchenjones

Pattern Break: Fashion and Creativity vs. Big Data

Mar 10, 2018

3:30pm – 4:30pm CT

Recording: Pattern Break: Fashion and Creativity vs. Big Data, Mar 10, 2018

What is the fate of creative intuition in the 21st century? Today we see businesses downgrading and negating the value of creativity, replacing designers with ‘big data’ in search of predictability and value creation. We’re all feeling the impacts of monopoly-scaled business domination every day–homogenization and oversaturation–in the fashion industry as well as our overall culture. It’s time to reassert the importance of creative intuition in the world and in businesses of every scale.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

Gretchen Jones

Gretchen Jones

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