The Daily Show with Trevor Noah is the most socially engaging show in late night, driving more actions per post (likes, shares, comments, reactions, retweets) than the competition. No longer only producing four episodes a week on Comedy Central, the show is now a full-blown multiplatform experience. The digital team is creating original content and interacting with its audience and newsmakers on every social platform as events unfold. Real fake news is 24/7. Join Comedy Central’s VP of multiplatform content strategy, The Daily Show’s producers and correspondent Roy Wood Jr., for an in-depth discussion about the daily conversation that happens between the show and its audience on social media. Session will be simulcast to Ballroom BC at the Austin Convention Center.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]