This session requires RSVP, and access will only be available to badge types listed under "Primary Access."
Tina Wells is the CEO and founder of Buzz Marketing Group, an agency that creates marketing strategies for clients within the beauty, entertainment, fashion, financial, and lifestyle sectors. She’s spent nearly two decades connecting influencers and consumers to brand clients, and, since founding her company, she’s built up and managed a network of 30,000 “buzzSpotters” and 7,000 “momSpotters” to field monthly research for her clients. An earlier iteration of her company, called BuzzTeen.com, was one the earliest news sites dedicated to providing teens with content in fashion, beauty, entertainment, health, fitness, lifestyle, academics, and world news. It also served as a liaison between teens and the companies that target the teenage demographic. In the late 1990s, Tina developed the Buzz Review Board, which regularly reviewed new products from companies like Candie’s, Aveda, and OPI. Tina authored the youth marketing handbook Chasing Youth Culture And Getting It Right and the best-selling tween series Mackenzie Blue. She sits on the board of the Young Entrepreneur Council, the United Nations Foundation's Global Entrepreneurs Council (emeritus), and the board of directors for both the Philadelphia Orchestra Association and The Franklin Institute. She is also the current Academic Director of Wharton's Leadership in the Business World program. Her long list of honors include Essence’s 40 Under 40, Billboard’s 30 Under 30, Fast Company's 100 Most Creative People in Business, and Inc’s 30 Under 30. Wells’s writing has appeared in the Huffington Post, Inc, Black Enterprise, MediaPost, and Retail Merchandiser Magazine. She is a member of the 2017 Class of Henry Crown Fellows within the Aspen Global Leadership Network at the Aspen Institute. Follow her on Twitter @tinacwells or visit her website at buzzmg.com.
[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]