Licensing Music for Social Media: A Perfect Storm

Speakers

Tracy Gardner

Warner Music Group

Bobby Rosenbloum

Greenberg Traurig LLP

Ted Suh

musical.ly

As full-catalog streaming services have become more of an institutionalized business model and the core of the recorded music industry’s business, there is a new horizon of opportunities as music becomes integrated with social media. That said, the emerging social media models often push the limits of traditional music licensing, and new concepts are needed where the law has not adequately contemplated the new world order. This panel will feature some of the innovators and thought leaders in the space and will focus on the complex legal, business and licensing issues that have confronted service providers.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Primary Entry: Music Badge, Platinum Badge, Film Badge, Interactive Badge
Format: Panel
Event Type: Session
Track: CLE
Level: Advanced