Rachel Zoe is a designer, editor, author, TV personality and entrepreneur, renowned for her effortless take on glamour. Over her decades-long career, Zoe’s biggest asset has been her adaptability. Whether last-minute red-carpet changes or reading the shifting media landscape, she’s honed her ability to pivot. Here, she will discuss the evolving needs of the consumer, how her brand is responding, and how she has seamlessly blended her commerce with her content. In a conversation with Hillary Kerr, friend of Rachel and co-founder of Who What Wear, Zoe will discuss brand building lessons she has learned and how she is arming women with the tools to live their most empowered –– and stylish ––​ ​lives.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]