Hoops and Gaming: Why the NBA Started an Esports League

Date TBA

In February 2017, the NBA and Take-Two announced plans to launch a new, professional competitive gaming league that will bring together the best basketball gamers in the world. Seventeen NBA teams will participate in the inaugural season in 2018. Join the new league’s Managing Director, Brendan Donohue, to hear about how the burgeoning venture plans to identify the best players, distribute its games, attract fans, structure its season, and more.

[Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Brendan Donohue

Brendan Donohue

NBA 2K League

photo of Saira Mueller

Saira Mueller

Dot Esports

Primary Access
Music Badge
Platinum Badge
Film Badge
Interactive Badge
Gaming Wristband
About
Type: Session
Track: SXSW Gaming
Level: Intermediate